Where Italian wine and high tech meet (happily)

You may remember that when I first moved to Texas, I took a job hawking wine for one of the many wine “brokers” here (in the bizarre, anachronistic, archaic, and labyrinthine system through which wine is sold in this good ol’ boy state, where bowling shirts, deals made in strip clubs, and dry counties shape the topography of the business). I certainly don’t regret leaving that job (which I took to learn the lay of the land), nor do I regret the friendships I forged during that “hunker down and move forward” (à la Johnny Cash) time of my new life here.

Apulian winemaker Paolo Cantele, pictured above playing Chicken Shit Bingo at Ginny’s Little Longhorn Saloon with me and Tracie P in April 2009, is one of those friends. Paolo is a true humanist winemaker and our conversations in the time we spent together ranged from wine to Pasolini to politics to music to European literature to fine art (ask Paolo to tell you the tale of his hilarious encounter with Italian actor Ninetto Davoli).

A few months ago, Paolo asked me to give him a hand with a new and ambitious social media and technology project (in Italian, German, and English). One of his recent innovations (among many other high tech tools employed for marketing) is his new QR codes, which will appear on the back labels of his new vintages. How cool is that? But unlike the handful of northern winemakers who have begun using QR codes to send you to their corporate home page, Paolo’s link sends you to media created especially for each wine, including a video with Italy’s young, hip sommelier dude Andrea Gori and lots of other juicy info and images. Very cool stuff… Check it out here. (You can grab the code using your mobile device from the screen, btw.)

QR codes are the future and will soon begin to redefine the fabric of our consumerist lives in the U.S. (they already have in Asia and are beginning to take hold in Europe). And now they represent what is perhaps the newest form of wine writing!

I created the QR code below to link you to one of my favorite posts (use your smart phone to find out which one).

More grape porn triple x

This just in… Chardonnay from Salento, Apulia. For a while, I repped my friend Paolo Cantele’s wines here in Texas. I’m a big fan of his Salice Salentino and his Rosato is one of my favorite rosés from Italy this year. I’ve always found that Negroamaro is one of the best grapes for rosé.

You can see Paolo’s entire photo stream here and man, are those some sexy Chardonnay grapes or what! I can almost hear my mother knocking on the bathroom door and saying, “what have you been doing in there so long?”

You may remember a post I did about Negro Amaro and a possibile answer to the riddle of its name. Paolo subscribes to the theory that amaro is not Italian but rather a corruption of the Greek mavros meaning black (see the post for the background on the debate).

It recently occurred to me, however, that the commonly accepted explanation for the name of the Greek red grape Xinomavro is that it means acid black or bitter black from the Greek oxy (sharp, keen, acute, pungent, acid) and mavros (black). Could this be a clue that the origin of Negro Amaro’s name is indeed black bitter?

I don’t have time to get to the bottom of this today but rest assured, I will!

Negro Amaro, false friends, and folkloric etymologies

Above: Paolo Cantele and I poured wine and spoke at an Italian wine dinner last night at Jimmy’s in Dallas, where Paolo’s wines were featured. I highly recommend Paolo’s wines and Jimmy’s for its Italian wine and Italian food selections.

For the last few days, I’ve been “riding” with Paolo Cantele (center) of the Cantele winery (Apulia) in Austin and Dallas. Every once in a while, the wine trade brings you in contact with folks you genuinely enjoy hanging out with. Beyond his wines (which are fantastic, btw, and very well priced; his family’s Fiano, Rosato, and Salice Salentino are my favorites), we discussed the Israeli-Palestinian conflict, Dario Fo and Pasolini, and he told me the funniest story about meeting Ninetto Davoli in New York in a food shop last week. (Paolo bears a striking resemblance to actors Gary Oldman and Edoardo Ballerini, the latter, a good friend of mine.)

One of the more interesting conversations that came up, was the origin of the grape name Negro Amaro. If you’ve followed my blog, you most likely have seen one of my posts where I marry my interest in philology with my passion for ampelography — the latter meaning, literally, the writing of grapes. (Check out my posts on Aglianico and Valpolicella, where I conjugate my love for philology and toponymy.)

Many believe that the origin of the grape name Negro Amaro derives from its literal meaning in contemporary Italian, black bitter.

While Calò, Scienza, and Costacurta (Vitigni d’Italia or Grape Varieties of Italy, Calderini, Bologna, 2006) concede that the origin of the name is unknown, they point the dialectal binomial niuru maru “due to the black coloring of the berries and its rich tannins which impart a bitter flavor to the wine or perhaps nero-mavro which could back [the theory that its name derives from] the black character of its skin” (p. 590).

Partisans of the nero-mavro camp believe that the name comes the Latin niger (black) and Greek mavros (black). The idea would be that the grape was named in Latin and Greek because of confluence of Greek and Roman culture in Salento (at the very tip of the heel of the Italian boot, at the top of the Mediterranean basin).

It’s important to note that mavros meant Moor in ancient Greek and that it denoted an inhabitant of North Africa and/or his language. As in other romance languages, moro in Italian ultimately came to denote the color black (probably by the 16th century, when many modern forms of grape names took shape in Italian).

But Paolo introduced a theory that I’d never heard before: that the binomial niger mavros could be due to the fact that Salento was a cross roads between the Byzantine (Greek-speaking) and Western (Latinate-speaking) empires.

The names of many grapes are early forms of wine marketing. For example, Primitivo (which was not cultivated until the modern era in Italy) is so-named because it is early-ripening (primitivus means simply early and was used to denote “first-fruits” in Latin). It’s likely that it was given that name by someone who wanted to encourage its use (i.e., this is a good grape because it ripens early, and hence, you will be able to harvest early avoiding potential bad weather during the later months of fall).

I don’t believe we’ve solved the conundrum of Negro Amaro’s etymon but I do think that its origins could lie in the fact that in antiquity it was cultivated in a place where Greek was the koiné or common language, adopted by all for expediency sake.

I have always thought that black bitter was what we call in linguistics a “false friend,” i.e., a reading based superficially on the immediately apparent meaning of word (for example, magazzino does not mean magazine in Italian in the sense of publication or weekly; it denotes a warehouse or store of military provisions). Why would anyone call a grape bitter? Historically, names were given to grapes for pneumonic or commercial value and not to encourage people not to grow them or consume them. My philological sensibility tells me that black bitter is a folkloric etymology and that the dialectal phrase noted by Calò et alia probably comes from a superficial reading of the grape name.

Either way, I’m happy to have found in Paolo a true friend and interlocutor.

Carissime Paule vale!

A propos good friends, Paolo and I have a good friend in common, Filena Ruppi, who produces a fantastic Aglianico del Vulture together with her husband Donato d’Angelo (for whom the winery is named). I caught up with Filena at Vinitaly, where she posed for my camera with her husband and an image of Mt. Vulture in the backdrop. Their Valle del Noce is one of my favorite expressions of Aglianico.

An Apulian winemaker and a chicken cross a road…

On Sunday evening, following the Texas Hill Country Food and Wine Festival, where Tracie B and I had a blast tasting, schmoozing, and pouring wines, we took our friend Paolo Cantele to our FAVORITE Austin honky tonk, Ginny’s Little Longhorn (above), where we played chicken sh*& bingo.

Check out this fun post I did over at the blog to which I contribute for Mosaic Wine Group.*

* Warning: contains graphic image!