Tag Archives: Ricasoli

Power of the press blog: Chianti producers vote not to allow Super Tuscans at tasting

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Above: the architects of Italian unification (1861). To the far left, Count Camillo Cavour, Italy’s first prime minister, a winemaker (Piedmont). In the center, unified Italy’s first king, Vittorio Emanuele II, a winemaker (Piedmont). To the far right, Baron Betting Ricasoli, Italy’s second prime minister, a land owner and winemaker in Chianti Classico, and the father of modern winemaking in Tuscany. Ricasoli’s estate Brolio and Vittorio Emanuele’s Fontanafredda still produce commercial wine today.

Would the founding fathers of Italy believed it if you were to tell them that a blog helped save Chianti Classico?

Today, Italy’s top wine blogger, Mr. Franco Ziliani, and I posted the following news story on VinoWire, our English-language blog devoted to the world of Italian wine: “Chianti Classico producers decide not to allow Super Tuscans at debut tasting.”

What we didn’t write was that Mr. Ziliani’s previously posted editorial, in which he harshly criticized the body for its inclusion of Super Tuscans in its annual new vintage preview, was cited by numerous members in the debate that preceded the decision (whereby the body’s president announced he was retracted the option).

It’s not the first time that Mr. Ziliani — a true flagellum principum — has helped to protect and promote traditional winemaking in Italy through his blog. Chapeau bas, Franco!

The pen is… scratch that… The pen blog is mightier than the sword!

Chianti and Brunello, the brand names

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Inspired by that Prince of Paronamasia, Thor, I was tempted to entitle this post, “Brand on the Run”… But have you ever known me to mince words?

Above: The Castello di Brolio, site of the Ricasoli winery. The “Iron Baron” Ricasoli, winemaker and Italy’s second prime minister, re-branded Chianti in the late 19th century when he replanted his vineyards with Sangiovese. Would he recognize the wine his family makes today?

Reading Eric the Red’s brutally honest column on Chianti Classico yesterday, I couldn’t help but wonder out loud: would the “Iron Baron” Ricasoli, father of pre-industrial Chianti Classico, recognize the wines that his family makes today?

Even more chilling was the thought: in the light of Montalcino’s “vote for modernism,” as Ms. Robinson put it, is Brunello heading down the same path as Chianti Classico?

In other words, will we not recognize the wines that are going to be made there 20 or 30 years from now, leaving us as befuddled as Eric and his colleagues? “Of the 20 glasses before us,” wrote Eric, “many did not look like Chianti Classicos, the designation for Chiantis made in the Chianti region’s heartland in the hills of Tuscany. Or at least they did not look the way I expect a Chianti Classico to look.”

By the time Ricasoli was purchased by behemoth Seagram’s in the 1970s, Chianti had already achieved antonomastic status in the collective consciousness of the American consumer. In other words, it had become synonymous with “Italian wine.”

I cannot tell you how many times I come across the common misconception that Italians pair pizza with Chianti. The other day, a young Sicilian woman here in Austin told me that the traditional pairing for Parmigiano Reggiano was Chianti.

As the apologetic title of the column reveals (“Tasting Report: Chianti Classicos, So Dark and Oaky, but Still Recognizable”), the wines that Eric and colleagues tasted did not resemble the wines that they expected to uncork. In fact, “Many were densely colored and dark, almost impenetrable in their blackness.”

As rumors of corporate take-overs in Montalcino abound (reminiscent of the heady Seagram’s years), I fear I see a (literally) dark cloud in my wine horizon. To borrow a phrase, from Mel Brooks, “Let’s hope for the best…” You already know the next line…

Why Italians are offended by our ratings and rankings

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Above: the architects of Italian unification (1861). To the far left, Count Camillo Cavour, Italy’s first prime minister, a winemaker (Piedmont). To the far right, Baron Betting Ricasoli, Italy’s second prime minister, a winemaker (Tuscany). In the center, unified Italy’s first king, Vittorio Emanuele II, a winemaker (Piedmont). Ricasoli’s estate Brolio and Vittorio Emanuele’s Fontanafredda still produce wine today.

A wine writer whom I admire greatly (and who happens to work in the editorial office of the Wine Spectator) wrote me today to express his dismay (warranted) with the recent back-and-forth between VinoWire (which I co-edit with my friend Franco Ziliani) and Wine Spectator executive editor Thomas Matthews. (I translated and posted Franco’s most recent entry today).

I can understand his position. After all, we are wine writers, not ideologues. My colleague is right to point out that our debate and discussion should be carried out in a spirit of collegiality and good faith. But I also feel that it is difficult for Americans (in general, not him specifically) to understand how our lists and rankings offend Italian winemakers and Italians in general. Italy was born as a “wine nation” and wine is woven indelibly into its national identity.

Italy’s founding fathers (above) envisioned wine and indigenous grape varieties as an integral part of the nascent Italian economy (remember: beyond its value as a luxury product, wine was considered a food stuff).

One of the reasons why Piedmontese winemakers grow Nebbiolo today is that Italy’s first prime minister, Count Camillo Cavour (1810-1861), recognized its potential in fine winemaking.

The primary reason why Tuscan winemakers grow Sangiovese is that Italy’s second prime minister, Baron Bettino Ricasoli (1809-1880), wrote extensively and prolifically on the virtues of Sangiovese married with Tuscany’s terroir and he boldly replanted his estate — where he had grown a wide range of French grapes — with Sangiovese, Canaiolo, and Malvasia.

Americans do not feel the same connection to wine that the Italians (and French) do. Winemaking was born in this country as a luxury industry and the tastes of our opinion leaders (Robert Parker and James Suckling foremost among them) have been shaped by a youthful winemaking tradition that favors opulence and power over balance and nuance. There’s no doubt about this. Imagine what it feels like to be an Italian and to read that one of your country’s greatest wines (Case Basse) receives pitiful scores (and even in its top vintages!) while a young Brunello producer (owned by one of Italy’s largest commercial winemaking groups) received the coveted 90+.

In the spirit of healthy debate, I encourage you to take a look at the comments at VinoWire to get a sense of the offense perceived by some of our readers in Italy.