With the annual wine trade fairs around the corner, wineries across Italy are gearing up by refreshing their “tech sheets” or “fact sheets” — the scheda tecnica in Italian.
A number of my clients rely on me for the English renderings of this so-called technical data. And the recent rush of requests for new translations and edits has had me scratching my head: why do we insist on including “suggested serving temperatures” as part of the tech sheet canon?
And for that matter, what good will knowing the pH of a certain wine help a sales rep who’s trying to place a wine at a pseudo-Italian restaurant where the buyer is more concerned with pleasing their clientele and making a decent margin for their bottomline?
One of the anachronisms that strikes me as particularly superfluous, especially today, is the entry for “training system.”
Back when Italian wine was still fighting to find a place for itself next to its transalpine counterpart, the note on training system was meant in part to distinguish the old head-trained alberello vines from the more modern cordon- and Guyot-trained vines. It was a sign that the winery in question had made the necessary investment to upgrade its growing practices. As if that would make the difference between a decent wine and a great one. Today, in fact, it’s actually cooler and more progressive in some circles to have head-trained vines!
And don’t get me started on “suggested pairings.” My favorite recent pairing suggestion was evasive. We’re not including suggested pairings, the author wrote, because everyone has their own tastes. It underlined, at least in my mind, the superfluity of recommending foods to eat with a given wine. After all, people who live in New York eat different things than people in Texas. People who live in Asia eat different things that people in Europe. What’s the point of recommending vitello tonnato for a Barolo when the end user might be a vegetarian?
The great 20th-century Italian novelist Carlo Emilio Gadda used to say that pronouns are the lice of thought. My belief is that tech sheets are the lice of our wine times.
When are we going to revisit these antiquated conventions of industry and start writing about wine in a more purposeful and thoughtful way?
In December of last year, the wine route took me back to Piedmont where I visited vineyards in the heart of the Nizza DOCG.
One of the things that set this subzone of Barbera d’Asti apart is the fact that the soils there are identical to the soils found in La Morra, the largest commune for the production of Barolo. The little known Bricco di Nizza, a ridge that runs from the town of Nizza Monferrato to the west toward the village of Moasca, has the same ancient marl (limestone and clay) and clay subsoils that have helped to make Barolo so famous.
Luckily for me, I arrived not long after the vineyards had been tilled. And the subsoils were easy to spot.
Note the deep brick color in the first photo and the grey-whitish hue of the second.
I had first heard of a new Nizza DOCG estate called
Man, it was so great to be back in NYC last week talking about groovy wines at the UN (no joke) and at a chic downtown Italian dining spot!
In less than two years, Tracie went from stay-at-home mom with a couple of side gigs to a million-dollar-listing realtor in one of the hottest real estate markets in the country.
Posting on the fly today from New York where I’ve been working all week for a couple of my clients. But just had to share these photos from an extraordinary lunch yesterday at one of my favorite restaurants in the world —
Man, 2023 has just begun but this meal is going to be hard to beat.
On the restaurant’s
There’s one really important thing about the restaurant that I’m not saying here. New Yorker wine insiders know what I’m talking about.
It seems that everyone in the Italian wine business loves to tell the story about how Chianti growers used to blend (white) Trebbiano into the (otherwise red) wines. Back then, they’ll tell you, before the “modernization” of Italian viticulture, Chianti was just another “rustic” wine. With a lot of character, yes. But not much refinement. Great for food but not worth the collector’s attention until the district’s post-modern era.
One of the things that impressed me most during a visit to Pavia wine country a few years ago was the abundance of hazels.
According to at least
Above: the Nicodemi farm and winery in Abruzzo was one of my most compelling visits of 2022. The region is so much more than so many in our industry imagine.
“Get in good trouble, necessary trouble, and redeem the soul of America.” 
One of the coolest things about working in wine is the awesome people you get to meet. After all, famous and otherwise super groovy people love wine just like the rest of us.