The mantra that I share with my students at the Slow Food University of Gastronomic Sciences in Piedmont where I’m teaching this week:
taste, taste, taste
read, read, read
write, write, write
Whenever I’m in Italy, I try to taste as much as possible. After yesterday’s afternoon seminar on digital wine communications with the students in the wine-focused grad program, it took me about 25 minutes to get the Hilberg Pasquero winery in Priocca village on the edge of the Roero DOCG. Man, it’s been literally 20 years since I first visited this lovely family! Now their son Nicola has returned from a successful career in corporate marketing to take over the family farm.
That’s their still blend of Brachetto and Barbera, above. The fruit in this wine is so vibrant, but delicate and nuanced at the same time. When’s the last time you tasted a Brachetto that wasn’t sparkling? I have always loved this wine and was so happy to revisit it with them in situ.
Whenever we talk about Roero in generalities, we tend to emphasize that Roero’s subsoils are mostly sandy. That’s why, the conventional wisdom goes, Roero’s Nebbiolo doesn’t have the depth of its neighbor in Barolo with its mix of limestone, clay, and marl soils.
But what many don’t realize is that Roero is actually just a stone’s throw from Barbaresco to the east. They are divided by the Tanaro river. Villages in the eastern part of the Roero DOCG share soil types with their neighbors.
Nicola was keen to show me a vineyard they had recently re-planted (below). Do you notice the color and texture of the soil? That’s the classic limestone terreno bianco (the “white soil”) that you also find in Barbaresco and Barolo!
It was fantastic to stand atop that hill and have Nicola point out some of his neighbors who also farm on the same white soils.
And man, let me tell you, those two expressions of Nebbiolo d’Alba (above) that we tasted are no Nebbiolo by a lesser god!
Hilberg Pasquero is currently imported in the U.S. by wonderful friend Dino Tantawi in New York. But they are looking for representation in other states now, too. If I were an importer, I’d jump on it.
Thank you again Annette, Michele, and Nicola for an awesome tasting! Looking forward to seeing you guys again soon so we can break out those guitars!
If memory serves correctly, it all began with hamburgers in the 2010s.
That was followed by bacon and (scrambled) eggs.
It didn’t take long before club sandwiches started to appear everywhere as well.
Over on the Facebook, there was a lot of chatter after I posted
And let’s not forget the preponderance and ubiquity of “sushi” in Italy today! That cuisine is from Japan, of course, but nearly everywhere I see it here, it’s served in the American style that we grew up with. 
Italy’s seemingly unending chamber of wonders never ceases to amaze me. 
Above: Silvia Angelozzi, winner of the “best wine shop professional” for the category “wine shop with restaurant service.”
The three winners were Silvia Angelozzi (above, far left, for “wine shop with restaurant service”), Loredana Santagati (center, for “bottle shop”), and Matteo Bertelà (right, for “best wine shop professional under 30”).
Today was my first full day on the ground in Italy.
Both were visiting Houston for the first time and both are on what will surely be an epic journey to “build” their families’ brands in the U.S.
Labor ipse voluptas.
After searching in vain for a decent translation of the Nizza DOCG appellation regulations, I finally rolled up my sleeves and rendered the text into English myself.
As my buddy Doug and I enjoyed one of the best meals of my 2023 at Chambers in lower Manhattan earlier this month, I couldn’t help but be reminded of what Susan Sontag once wrote of the 20th-century critical theorist and activist
As at least one critic has written, Sontag “yearned to be identical to her ideas, to display the punishing consistency of Weil, but her ideas jostled and sparked, exploding her sense of what she was, or wanted to be.”
If there were one person in the wine trade who has made a career of being identical to her ideas, it must be
Over the course of a career where she has created an entirely new and profoundly impactful role in the world of wine, she is at once a sommelier and activist, a restaurateur and a philosopher. But she hasn’t achieved this through high-browed essays, articles, books, or speeches. No, she has accomplished this feat through her sheer indomitable will to be identical to her ideas.
I could feel it in the way that the servers interacted with our party.