“Italian immigrants made sure Barbera had a home in California,” wrote José Vouillamoz in Wine Grapes (Ecco 2012).
“It has proved more popular than the noble Nebbiolo in [the state] with older vines in the Sierra Foothills proving particularly successful. The variety [also] benefited from the Cal-Ital vogue.”
In 2008, California growers had “more than 17,300 acres/7,000” planted to Barbera according to the ampelographer.
These notes from Vouillamoz’s Barbera entry recently came into sharper focus when I stumbled on a text that left me scratching my head and wondering: had Prohibition not disrupted the immense and immensely lucrative popularity of Californian Barbera in the early 1900s, would we be drinking Napa Valley Barbera instead of Napa Valley Cab today?
In the course of my research for a new blogging project I’m working on, “An American in Barbera,” I came across a 1910 petition submitted to the California Supreme Court, asking for an injunction in trademark litigation between Italian Swiss Colony (the plaintiff) and Italian Vineyard Co. (the defendant).
The latter was infringing on the former’s trademark, according to the complaint. Italian Swiss Colony was hoping to stop Italian Vineyard Co. from labeling its wines with the trademark “tipo” indicating the type or category of wine. And here’s where it gets really interesting.
Among the “types” of wine that the two estates were growing and bottling at the time (for more than 10 years at least, according to the document), “the defendant has been manufacturing wines having characteristics similar to those of other Italian wines, to wit [sic], those known as ‘Barbera,’ ‘Puglia,’ and ‘Gragnano’ — and has branded and marked them as ‘Tipo Barbera,’ ‘Tipo Puglia,’ and ‘Tipo Gragnano,’ in order to indicate that its said wines were respectively, of the type of the said Italian wines.”
Wow… and WOW!
There is a lot of juicy information (excuse the pun) loaded in this passage. It gives us glimpse of how Californian and Italian wines were marketed and perceived at the time (at least 10 years before Prohibition was implemented in 1920) and it also offers an indication of Barbera’s stature among the great grape varieties of the world at the turn of the century.
I wrote about my discovery today in a post for the Barbera d’Asti growers association collaborative writing project: My Name Is Barbera.
Please check it out. You might be surprised by my findings.
And please stay tuned: just wait until I publish my post on the origins of the ampelonym and piss everyone off!
Joking aside, I’ve really been enjoying the series, which will continue through early 2019.
Thanks for reading!
Image via My Name Is Barbera.
It’s that time of year again when people begin wondering and asking about wine pairings for Easter and Passover.
Similarly, my wife’s family served and drank sweet wines (when/if they opened wine) at holiday meals. Sweet wine is still very popular in Texas and across the south. And so when we share holiday meal on the Louisiana border where my wife Tracie grew up, I always bring along some German Riesling and the occasional Quarts de Chaume.
Above: Kelly Mariani (right), whose family owns Scribe in Sonoma, and Antonio Balassone, who works with the winery as well. They were among the estates presenting their wines in San Francisco at the Slow Wine Guide tasting. Both are grads of the Slow Food University of Gastronomic Sciences in Piedmont.
Above: Slow Wine editor-in-chief Giancarlo Gariglio (left) and Littorai’s associate winemaker Dan Estrin at the San Francisco event. What stunning wines!
Tracie and I both really enjoyed this Vermentino (above) from Troon Vineyard in Oregon. 
Single-vineyard designate Barolo and steak tacos piled high with spicy guacamole and pico de gallo…
The world of Italian wine moves so fast these days that we often forget that the mosaic of Italy’s vinous treasure is as endless as it is wondrous.
Another highlight for me at the tasting last week was Pievalta’s 2012 Verdicchio dei Castelli di Jesi Riserva San Paolo. I used to do some writing for the Barone Pizzini group, which includes the Pievalta estate. That’s BP COO Silvano Brescianini in the photo above. I’ve followed the wines since the earliest vintages and I really believe this year’s release and next year’s, from the 2013 harvest, are really going to put the little-biodynamic-estate-that-could on the map for good. Great wines.
Speaking of the 2013 harvest, I was also stoked to taste the new release of G.D. Vajra’s Barolo Bricco delle Viole. What a vintage for this wine!
Lunchtime at a bustling Houston-area Tex-Mex restaurant isn’t exactly the ideal place to taste Barolo. 
This week, my wife Tracie’s 97-year-old grandmother received an anonymous letter defaming her granddaughter and me. The author claimed to have gone to school at the same California university where I received my doctorate. She/he evidently felt compelled to share slanderous, false information about our lives, including our sex lives and our children.
When Slow Wine editor-in-chief Giancarlo Gariglio asked me if there was something he shouldn’t miss on the touring team’s drive from New Orleans to Houston, I told him to drive straight through to my adoptive city where I knew he and the group of traveling Slows would enjoy dinner at one of my favorite restaurants in the city, Caracol. They did btw.
Evidently, Giancarlo’s GPS had informed him of an accident on Interstate 10 and so he took their van off the freeway at the first exit, which just happened to be
Giancarlo and his team enjoyed the fried shrimp and frogs’ legs. And they said everyone was really nice to them (despite their broken English).