Grape grower, winemaker, and author Stefano Cinelli Colombini.

In 1550, another Tuscan writer made (art) history when he wrote The Lives of the Most Excellent Painters, Sculptors, and Architects.

Not only did Giorgio Vasari single-handedly invent “art history” with his book, but he also opened a window on to a previously cloistered world: the lives of the people who were changing the meaning of art and the way we, even today, perceive works of art and the role they play in culture and human experience.

It’s important to remember that artists and artisans were considered second-class citizens at the time. They served their aristocratic patrons. But with Vasari’s work, they came to vivid three-dimensional life on the page for the first time.

In many ways, Vasari also created (or at least opened the path for) the “celebrity artist” by giving us gossipy, juicy details about their personal histories and intrigues. The parallels with modern-day food and wine writing and the rise of celebrity chefs, celebrity sommeliers, and celebrity winemakers are myriad.

I’ve teased legacy Montalcino winemaker Stefano Cinelli Colombini that the title of his wonderful book Brunello, ritratti a memoria (Brunello, Portraits from Memory, Fattoria dei Barbi Edizioni, Montalcino, February, 2020) should have been The Lives of the Most Excellent Brunello Growers and Winemakers. Currently available in Italian (see link), it’s a roman d’aventure that brings to life the people who made Brunello di Montalcino what it is today.

I know that when Anglophone wine insiders pick up the translation I’m working on, they’ll skip directly to the handful of household and tableside names we know here in the U.S. But those who want something deeper than workaday hagiography will find that Brunello’s arc is a synecdoche for post-war Italy and the heroic women and men who built it and who came before it. I believe that even the most savvy among the Brunellisti will be surprised and thrilled by Stefano’s Melvillian pastiche of characters, their sacrifice, ingenuity, and achievement.

With acute clarity, Stefano’s work shows that the history of Montalcino is an epoch story of tragedy, resilience, and ultimate triumph.

My translation will be published by Fattoria dei Barbi Edizioni this fall. Stay tuned for previews.

Image via the Inama Facebook.

One of the cool things about doing wine dinners in Houston, the world’s petroleum capital, is that there will always be an abundance of geologists among the guests. And these women and men LOVE to talk about rocks and soil!

This Thursday, I’ll be leading a virtual wine dinner with a bunch of rock-friendly folks and the current generation of one our favorite wineries, Inama. And so it’s only natural that geology will be part of the conversation. The event is hosted by my client Roma, a local go-to Italian.

Among the wines we’ll be pouring is the Inama “Bradisismo.” The word is akin to the English bradyseism, menaing a “slow vertical movements of the earth’s crust, caused by volcanic action” (Geological Nomenclature, ed. A.A.G. Schieferdecker, 1959). It comes from the Greek βραδύς meaning slow and σεισμός, movement.

The phenomenon causes volcanic material (like the mixture of basalt with limestone in the image above) to rise to the surface. And it’s part of what gives the wines of the Soave appellation their unique mineral character.

I feel a deep connection to Soave and its wines because of the many years I spent living, studying, and working in Italy’s Veneto region in the northeast (where the Soave, Gambellara, and Valpolicella appellations are located).

Tracie and I are particularly fond of the Inama white wines. But when we drink the reds (like the Bardisismo we’ll be pouring on Thursday), I am reminded of how Veneto is one of the greatest places on earth to grow grapes like Carménère, Merlot, and Cabernet Sauvignon. These are not wines that were created “especially” for the U.S. market, although many enjoy them here. They are expressions of Bordeaux grapes that been part of Veneto’s enogastronomic culture since the years following the Second World War when this war-ravaged part of the country was rebuilt and replanted.

I’m super stoked to “sit down” virtually with Alessio Inama (below) who will be joining us via Zoom. I hope you can join us, too, for what is sure to be a great evening of eating and drinking (and not having to drive home!).

Chef Angelo is even making a bacalà mantecà (baccalà mantecato, creamed salt cod), one of my all-time favorites to pair with the Soave and gnocchi di Malga, the classic Alpine dumplings, to pair with the Carménère. What could be better than that?

I can’t wait! Check out the restaurant’s site for menu (not up yet as of this post but it will be there soon).

The Angolo Divino wine shop in Ruvo di Puglia. “I am Vinarius,” the Association of Italian Wine Shops, reads the sign they are holding.

Retail sales of wine in Italy grew by 20 percent in June 2020 with respect to the same month in 2019. In July, they grew by 40 percent compared with the same month in the previous year.

These data come via Vinarius, the Association of Italian Wine Shops.

This growth in sales, wrote in an email Francesco Bonfio, president of the Association of Italian Wine Shop Professionals (AEPI), comes on the heels of a 50 percent drop in March (following Italy’s national shelter-in-place order) and a 30 percent drop in April.

La Capannina Più, Capri.

Francesco (a close friend of mine) ascribed the growth to the fact that Italian wine shop owners have embraced new sales models, including online sales and delivery services. He also noted that wines sales in supermarkets and big box outlets saw an initial boom in the period immediately following the lock down. But this trend was followed by a drop in wine retail revenue as independent and chain wine shops adapted to the new needs of the market.

The numbers from June and July are also a reflection of new consumption trends, as Francesco noted in his email. People in Italy, he wrote, have a “sort of subliminal apprehension” about dining in restaurants. He didn’t have any hard data on the number of people dining out. But he has observed anecdotally that Italians who frequently went out to eat before the pandemic now have rediscovered the joy of eating at home with friends and family.

Enoteca l’Etichetta, Bastia Umbra (Umbria).

These figures and observations came to mind yesterday when I spoke to a top sales manager for a top U.S. importer specialized in Italian wine. She told me that her company is working closely with their Italian partners to re-package their wines in order to make them more retail friendly.

With so many restaurants closing or doing significantly less business in the U.S., she said, her company is being forced to pivot toward retail.

Enoteca de Candia, Bari.

I’ve spoken to a number of retailers here in Texas and across the U.S. who tell me that their sales are booming right now, especially those who have shifted to online sales. My observations are anecdotal, of course, but I’m convinced that retail is where the potential for future growth lies right now. And in order to be part of this new wave, importers, distributors, retailers and the Italian wineries they work with need to focus on streamlining, repositioning, repackaging, and even rebranding products to work within this new paradigm.

As I wrote last month, wine shop workers are essential workers. They and the winemakers whose wines they sell need to work together to create new win-win opportunities as the wine trade continues to navigate the uncharted waters — the nec plus ultra — of wines sales in the time of the pandemic.

Enoteca Collovà, Capo d’Orlando (Sicily).

Thanks for reading. And thank you to Vinarius, AEPI, and my dear friend Francesco Bonfio for providing the data and images.

Above: a wine shop in California, a state where wineries have the option to work within the three-tier system or without. As a result, Californians can drink whatever their hearts desire. Here in Texas, it’s a lot better than it used to be, but the three-tier system still controls what wines we have access to.

About a year or so after I moved to Texas and had made friends in the wine business here, I ran into a couple of top wine professionals at the Austin airport (Tracie and I were living in in the state’s capital at the time).

“Where you guys heading?” I asked them.

“San Francisco,” they answered.

“Oh, cool! What’s going on in SF?” I inquired.

“We’re going there to study for our exam,” they said.

Why on earth, I wondered, would they have to fly to California to taste wine when they could simply have the wines shipped here? It turns out they couldn’t.

Both were candidates for the Court of Sommeliers pin and the reason they were traveling to the west coast, they explained, was because some of the wines they needed to taste (Burgundian, if I remember correctly) simply weren’t available in their home state. Not only could they not find them in the Texas three-tier system, they couldn’t have them shipped here because of the state’s highly restrictive and exclusionary shipping laws — a sine qua non element of the three-tier system in the state.

Nonplussed by the fact that the Texas government was practically forbidding them from accessing wines they needed to taste in order to further their careers (and as result, forcing them to travel out of state), I began reading up on and writing about the history of the three-tier system in Texas, the wholesale lobby that essentially wrote the laws making it illegal to enjoy certain wines here, and the people who have aggressively supported the status quo.

Last week I sat down to talk about the relevance of the three-tier system with one of the most brilliant people I know in the wine trade, Ron Prashker, MBA and attorney, startup guru, and owner of the Salcheto winery in Tuscany. On a previous webinar that I moderated (on a new startup that will help small wineries work in the U.S. outside of the three-tier system), Ron had shared some compelling insights regarding the current system for wine shipping and sales in our country. I was eager to dig deeper and he graciously accepted my invitation to chat. We even tasted one of his delicious wines together.

I hope you’ll find our conversation as interesting as I did. Thanks for watching.

Above: Bettino Ricasoli, the “Iron Baron” (1809-1880), united Italy’s second prime minister, grape grower, winemaker, architect of the Sangiovese renaissance, and creator of the Chianti appellation. Photo of his portrait at Brolio Castle in Gaiole in Chianti, taken in January 2020.

Tomorrow night, I’ll be presenting Francesco Ricasoli, descendent of Bettino Ricasoli, the creator of Chianti, at a virtual wine dinner here in Houston. To celebrate the occasion, I wanted to share my translation of the famous letter in which the “Iron Baron” Bettino scribed what has come to be known as the Chianti formula.

The letter was republished last year by Olschki Editore, one of Italy’s most prestigious academic publishers, in a wonderful critical edition of the Baron’s epistolary correspondence with Professor Cesare Studiati of the University of Pisa: Alla ricerca del “vino perfetto”. Il Chianti del Barone di Brolio (In Search of the Perfect Wine: the Baron of Brolio’s Chianti).

Many years ago, when the letter was not readily available, I traveled to Chianti to meet with Francesco and his father (also named Bettino) who pointed me to a source where I could find the original text. Not long thereafter, I published the translation here on my blog and I’m happy to post it again today for the occasion of Francesco’s visit with us tomorrow night (Francesco is such a great guy, btw).

Above: a photograph of a page from the famed letter (right) and the Baron’s writing desk (from Alla ricerca del “vino perfetto”).

It’s true that the formula does include Malvasia as one of the grapes the Baron used to produce his “ideal” of Chianti. Many continue to focus on that detail.

It’s important to note how he specifies that Malvasia works well for producing wines for daily consumption whereas it’s excluded for the wines intended for aging — what we would call “fine wine” today.

Even more important in my view is that the Baron writes about the results of his research on native Tuscan grapes. At a time when Gamay was the most widely planted grape variety in Tuscany (yes, Gamay, but more on that later), his findings led him to reaffirm the extreme potential of native grape varieties there.

During the late 1880, it was practically unthinkable that fine wines from Italy would one day be shipped beyond it borders. But the Baron’s vision that Italy could produce world-class wines was ultimately proved right. Chianti today is arguably one of the world’s most widely known appellations, rivaled only by designations like Bordeaux in terms of its recognizability.

The Baron’s findings led grape growers across Tuscany to grub up the French grape varieties they favored and replant with native grapes, and in particular, Sangiovese (known as Sangioveto at the time). Singlehandedly (and I can’t emphasize this enough), he had launched the native grape renaissance and revolution, a watershed moment that still shapes our perceptions and love of Italian wines.

My translation of the letter follows.

Above: the Ricasoli family’s private chapel at Brolio Castle. I visited the estate in January on my last trip to Italy. I highly recommend the castle tour, even for veteran wine professionals. It’s really fantastic.

Bettino Ricasoli “the Iron Baron” to Cesare Studiati
September 26, 1872

As early as 1840, I began experimenting with every grape variety. I cultivated each one in significant quantities on my Brolio estate. Our goal was to test the quality and taste of the wines produced from each grape.

Following this comparative study, I restricted the number of grapes at Brolio and began growing Sangioveto, Canaiolo, and Malvasia almost exclusively. In 1867, I decided once again to make wine using these three grapes. I made a relatively large vat of each one and then I blended the three in another vat using exact proportions.

In March of last year, the experiment was finished and I was satisfied with the results. The wines were subsequently shipped.

Later I verified the results of the early experiments: the Sangioveto gave the wine its primary aroma (something I aim for in particular) and a certain vigor in taste; the Canaiolo gave it a sweetness that balanced the harshness of the former but did not take away from the aroma, even though it has an aroma of its own; the Malvasia, a grape that can be excluded for wines intended for aging, tends to dilute the resulting wine created by the former two, it increases the flavor but also makes the wine lighter and thus more suitable for daily consumption.