As the young woman introduced him, her voice bubbled over with the joy of presenting one of her idols.

When she was deciding on her career path many years ago, she told the group of wine professionals, her father gave her one of the speaker’s books. Read this before choosing your future, he told her. The insights and wisdom she found in those pages led her to choose a life in wine.

Today, she is the marketing director for one of the largest importers of Italian wine in the world and a widely respected figure in the trade.

My Vinitaly hadn’t officially started when I managed to snag a spot at that importer’s sales retreat at the swank Villa Sparina in Gavi. The featured presenter that day was none other than Oscar Farinetti, Italy’s celebrity entrepreneur cum pop philosopher cum motivational speaker.

In north American, he’s known primarily as the founder of Eataly and one of Italy’s richest people. But in Italy he’s a genuine megastar — Malcolm Gladwell meets Tony Robbins.

He was there to talk about wine and more specifically, his wines, which said importer imports to the U.S.

But instead of talking about his wineries, he gave a colorful speech about the art of selling Italy.

Everyone should go out and buy themselves a copy of Dante and Boccaccio, he advised in his opener. Those early Italian works, he said, reveal the richness and breadth of Italian culture and its many treasures.

He then launched into one of his famous litanies of figures and facts. Italy, he pointed out, covers only a small amount of the world’s land surface. But it is home to more iconic works of art than any other country in the world, large or small.

You couldn’t be more fortunate, he exhorted the group, to be selling western civilization’s greatest cultural resource.

He also made some interesting observations about how organic foods and wines are perceived by the market. The word organic will increasingly be interpreted as an antonym for death, he predicted. An extreme but well pondered consideration.

My official Vinitaly wouldn’t start for another two days. But on that overcast chilly day in Gavi, I was reminded of how small the big world of Italian wine really is.

Happy Passover, everyone!

According to this excellent post by Chabad.org, “matzah is called ‘impoverished bread,’ bread that lacks taste – for it is a remembrance of spiritual impoverishment.”

“Wine, however, has taste and is enjoyable. It is a ‘remembrance of the liberation and freedom’ ultimately achieved by the Jews.”

Both will be served for this year’s Passover Seder, a meal in which each dish symbolizes part of the story of Exodus.

One lacks yeast.

The other is transformed by yeast.

Long before we began to understand the role of yeast in two of the world’s nearly universal foodstuffs — bread and wine — fermentation was considered a miracle by our ancestors.

It is still a miracle today.

Have a great Passover!

Chag Pesach kasher vesame’ach!

[Wishing you a] kosher and joyous Passover!

There are so many ways to wish someone a happy Passover — in Hebrew, Yiddish, and English. Check them out here on Chabad.org.

Dateline Brescia.

Posting on the fly this morning as the Italian wine trade gears up for its annual trade fair, the BIG enchilada, Vinitaly.

One of the gatherings I’m most looking forward to is my session with industry legend Tuscan enologist Luca D’Attoma, winemaker for my client Amistà, producer of Nizza DOCG.

He and I will hanging out from 10 a.m. until noon at the Ethica Wines stand — hall 10, stand A3.

In case you’re not familiar with Luca, he’s the deft hand by some of our generation’s most critically acclaimed Tuscan wines. His partnership with Amistà is his first in Piedmont, where he’s making biodynamically farmed, unoaked Nizza DOCG. It’s a super exciting project and I’m super stoked to be part of it.

If you have a moment on Monday morning at the fair, please stop by to taste and chat. There should be some cool writers stopping by as well. Please come and see us.

And in the meantime, buon Vinitaly! Have a great fair!

P.S. see you tomorrow at Operawine and the afterparty…

One of the best chapters of my career spanned the seven years that I worked with Chef Steve Samson (above) in Los Angeles.

Chef and I met on our junior year abroad in Italy and we’ve been close friends ever since that time. In the meantime, he’s gone on to become one of California’s most followed and beloved culinary professionals.

Steve, his partner (and better half) Dina, and their group are about to add another destination to the roster. Their Superfine on the west side of the city will open any day now.

When he opened his first restaurant in Los Angeles, Sotto (another favorite of the Pulitzer-winning author), I wrote the list and we did countless wine dinners together.

I could not be more thrilled to be working with Chef Steve next month when I’ll be presenting a wine dinner at his Rossoblu in downtown.

Jonathan Gold had nothing but praise for Chef Steve’s ode to his hometown of Bologna, Rossoblu (“Jonathan Gold says Rossoblu may make you wish you knew a Bolognese grandmother,” Los Angeles Times, June 2017).

It’s really that good, folks.

We still don’t have the menu lined up, but you can already reserve your spot here.

I’ll post an update with the menu and wines soonest.

Please join me on Tuesday, April 18, as I pour some of my favorite wines paired with the Rossoblu menu. I am so looking forward to this! I hope you can be there.

Image via Chef Steve’s website.

Above: one of the best executions of carbonara I’ve ever had was prepared by a Roman using guanciale and Pecorino Romano. The cook in question is one of the most brilliant and informed writers in Italy I know. But does he know the origins of his city’s synecdoche dish?

“A philologist looks behind the ‘holy books,’” wrote Friedrich Nietzsche in The Twilight of the Idols (1889), “a physician behind the physiological depravity of the [believer]. The physician says, ‘incurable,’ the philologist says, ‘fraud’…”

This line came to mind over the weekend after a number of gourmand friends and gourmet colleagues sent me a wonderful Financial Times profile of Italian food historian Alberto Grandi entitled “Everything I, an Italian, thought I knew about Italian food is wrong.”

Grandi “has dedicated his career to debunking the myths around Italian food,” writes Marianna Giusti for the paper.

In his 2021 book Denominazione di origine inventata (Invented Designation of Origin), Grandi points out:

that most Italians hadn’t heard of pizza until the 1950s, for example, or that carbonara is an American recipe. Many Italian “classics,” from panettone to tiramisù, are relatively recent inventions… Some of DOI’s claims might be familiar to industry insiders, but most are based on Grandi’s own findings, partly developed from existing academic literature. His skill is in taking academic research and making it digestible. And his mission is to disrupt the foundations on which we Italians have built our famous, and famously inflexible, culinary culture — a food scene where cappuccini must not be had after midday and tagliatelle must have a width of exactly 7mm.

Sounds like my cup of caffè corretto!

Anyone who follows my blog knows that I have written extensively about the origins of dishes like carbonara and puttanesca. And one of the major red threads of my research has been the debunking of myths, like the one about puttanesca being invented by sex workers and carbonara being named after purveyors of charcoal.

In case you missed the piece, check it out here (paywall).

I’m leaving tonight for Italy and plan to pick up a copy of his book while on the ground there. I can’t wait to read his book! Report forthcoming!

In the meantime, wish me luck and wish me speed. Lufthansa is on strike but I still hope to get to Italy by dinner tomorrow…

Above: I’m hoping to get an invitation to the blogger and social media party that my friends and colleagues have hosted over the years at the Abruzzo consortium stand. It’s always a great time.

After missing Vinitaly last year, I am super stoked to be heading back for this year’s main event.

If you’re planning on attending, let’s connect and taste!

I’ll be at the fair on Sunday and Monday (heading back to Texas on Tuesday because Passover starts on Wednesday night, April 5).

And if you’re free on Monday, come and see me at the Ethica Wines stand (hall 10, stand A3). I’ll be hanging there for a few hours with enologist Luca D’Attoma. We’ll be tasting his latest project, Amistà, producer of Nizza DOCG (my client). Luca is a towering figure in the world of Italian wine and I’m super psyched to be tasting with him.

Of course, I’ll also be making the rounds to see as many of my friends and taste as many wines as possible.

If you’re heading to Verona next week, let’s taste. I’m also going to be at Opera Wine this year.

DM to connect. And travel safe! Looking forward to seeing everyone!

Earlier this week, a lively conversation with a group of west coast wine buyers proffered an anecdote for the viticultural ages.

A guest, recounted a young and gifted sommelier, had asked them to pour an organic wine for the table. Being the consummate wine professional that they were, they presented said guest with an organic wine. With wine in glass, said guest then offered the following consideration.

“This wine doesn’t taste organic,” they said to the sommelier with an unconcealed note of disappointment and distaste.

What was the sommelier to say? The customer is always right, as the Hippocratic oath of hospitality goes.

Is “organic” a character, a nature that can be described through sensorial observation? Even the most ardent organic enthusiasts would be hard-pressed to make the argument that it can.

No one disputes that organic farming can deliver wines of high quality. It’s equally true that conventionally farmed wines can achieve the same level of quality. It’s also worth noting that the broader organic movement has prompted many wine growers to incorporate organic practices in their approach to viticulture, sometimes with spectacular results.

But a divide as wide as the Atlantic Ocean spans the perceptions of well-intentioned consumers, the winemakers who grow and transform the grapes, and the service professionals who serve to bridge the gap between producer and consumer.

The seductive power of the “organic” brand has also led countless unscrupulous bottlers to claim wines are organically farmed when in fact they are not.

I’ve heard many prominent grape growers say that truly organic wines are a myth. It’s impossible to avoid the residue of chemically based farming, they point out. Some have even argued that without the larger scale conventional farming by big wine (which restrains the spread of vine disease), small-scale organic farming wouldn’t be possible.

There are so many arguments to be made for and against the way we perceive organic wines. Ultimately, the sommelier found a wine that the guest approved of. But the great rift between the sacred (organic) and the profane (conventional) does no other service than to prop up our vanity.

The Benazzoli sisters’ website doesn’t have an “about” page.

In its stead, enonauts will find a “Made by Women” page that tells their story and their unique approach to viticulture in all its expressions. (For those conversant in the patois of internetspeak, n.b. the slug “womens dreams.”)

On a chilly, drizzly, overcast day last October, a visit to the Benazzoli estate delivered me and my buddy Giovanni a stone’s throw from Lake Garda in the Bardolino DOC.

There, we tasted through a buoyant, energetic flight of wines that Claudia and Gilia grow, raise, and bottle themselves.

The premature loss of their father led them to take over this family-owned estate, which also includes rows in the Monte hamlet of Sant’Ambrogio di Valpolicella.

A stroll through the vineyards that lie adjacent to the tasting room and winery revealed the classic morainic soils (above) that give these wines their signature lift and liveliness.

Claudia, who received us that day, recounted how challenging it was to manage the winery after the loss of their father, emotionally but also professionally since the girls had hardly completed their studies.

But it was challenge they felt compelled to accept, in part to honor their father’s legacy as a renowned Bardolino and Valpolicella farmer.

As traditional and classically delicious the wines are (bright, vibrant, transparent fruit and restrained alcohol were the common denominators), the women’s approach to marketing their products couldn’t be more creative — and brilliant.

Those are two of the labels they’ve created for their wines, above and below, the Chiaretto and Bardolino, respectively, both blends of Corvina (roughly 80 percent) and Rondinella.

I highly encourage you to check out their super cool website where you immediately get a sense of the intellectual depth behind their winemaking.

What’s not to love about everything they do?

I currently have a small allocation of Benazzoli wines available through my California distribution and retail business. DM if you need some.

Every bottle of wine is a gamble.

Even when a bottle has been shipped and stored correctly, there are so many variables that can affect the fitness and quality of the wine.

There is always the issue of corks, corkiness, and premature oxidation. But there are even other factors that come into play. Even in the case of Produttori del Barbaresco, what some would call a highly reliable producer of collectible wines, what grower in the cooperative raised the grapes that went into a given blended bottle? Was it from their best rows high on the slope or from fruit at the bottom? There are infinite elements that can shape a wine’s future, even when it is stored in temperature- and humidity-controlled conditions.

But man, when it all comes together, the disappointments of the patient collector are all offset by a stunning wine that everyone at the dinner table will remember.

That’s what happened last night when we opened a bottle of 2007 Produttori del Barbaresco classic (blended) Barbaresco with friends who came over for dinner.

The wine was from an allocation of Produttori del Barbaresco I bought when Tracie and I got married in 2010. It had remained in my wine locker in San Diego since that time.

Honestly, I was afraid that my investment wasn’t going to pay off: last year, I opened a few 2007s and they were in good shape and good to drink. But the fruit was “closed,” “shut down,” as we say in the trade. I was worried that the ideal moment to drink these had passed.

But the above bottle fired on all cylinders and more yesterday. On the nose, the wine was extremely fresh, with hints of the berry fruit that would arrive on the palate. In the mouth, the vibrant acidity conveyed brilliant, glorious fruit flavors with just enough earth to balance the juicy, ripe flavor.

It was utterly delicious and worth every second that we have waited for it.

Looking back, 2007 was a vintage that gave us a preview of 2022: a mild winter with relatively little snow and little rainfall and a hot summer that accelerated harvest and cooked some of the fruit on the vine. The overarching quality was excellent but the yields were attenuated.

Last night’s bottle was a wager worth waiting for.

In the Bricco di Nizza, the central subzone of the Nizza DOCG, the soils are identical to those found in La Morra, the largest commune for the production of Barolo. That’s clay-rich soil, above, and limestone, below. Other areas in the DOCG, to the south and north, have sandstone soils, also ideal for Barbera.

It’s only been a few months since I began working with a new client in Nizza Monferrato, Piedmont. But one thing has already become abundantly and glaringly clear.

Wine professionals across the U.S. are still in the dark when it comes to Monferrato’s pyramid appellation system, which was announced in 2010 and launched in 2014.

Ever since Italian and French ampelographers began to proselytize about the virtues of the Barbera grape in the second half of the 19th century, Monferrato and Asti province have been considered the variety’s spiritual homeland.

It was back in 2010, when a group of American bloggers and I attended the “Barbera Meeting” convention in the village of Nizza Monferrato, that the Barbera d’Asti consortium announced the creation of the highest tier in their appellation hierarchy — the Nizza DOCG.

Previously, Barbera was vinified in Asti province as Barbera del Monferrato DOC or Barbera d’Asti DOCG, an appellation that included a “superiore” designation (originally in reference to superior alcohol content) and single-vineyard “cru” designations.

With the launch of the Nizza DOCG four years later, Monferrato now had a super star category.

For generations, Italian wine insiders have recognized the greater depth of Barbera farmed in Monferrato as opposed to Alba, the land of Nebbiolo. And true Barbera connoisseurs knew that within the Barbera d’Asti DOCG, the wines raised in and around the village of Nizza Monferrato were considered the top expressions of Barbera d’Asti.

The soils in Nizza del Monferrato, and in particular, along the central crest known as the Bricco del Nizza, are identical to those found in La Morra, the largest commune for the production of Barolo. And for more than a generation now, growers there have made Nizza-designated wines, which many, myself included, have found to be the most compelling exemplars of Barbera.

With the new DOCG, this de facto category had now been codified.

So why is it, nearly a decade after the launch in 2014, that American wine professionals still don’t know about the new Nizza DOCG?

It’s time for all of us, on both sides of the Atlantic, to stop just saying Barbera and shout out NIZZA!

Say it with me: NEETZ-zah.

Thanks for reading my post today for Amistà, producer of Nizza DOCG.