Franciacorta the movie: a film by Ben and me

ben shapiro director filmAbove: Ben (center) and I interviewed Chef Vittorio Fusari (left) in October of last year at his Dispensa Pani e Vini in Franciacorta, one of my favorite restaurants in the world.

It all began in September 2008. I was on my way to Italy for a business trip as I was just beginning to launch my new marketing consulting company. And Ben, who lives in New York City, wanted to get out of town for a few weeks.

We were both single at the time. And so we went on our own personal Sideways.

It was an amazing trip, with some incredible producer visits and meals. And by the end, Ben, who is a journalist and filmmaker, suggested that we return someday to Italy to make a short movie.

In October of last year, six years after that fateful and unforgettable trip, we set out for Italy again but this time with Ben’s camera (check out Ben’s most recent full-length feature film, “Gregory Crewdson: Brief Encounters,” here; Ben is a longtime producer and journalist for NPR and he teaches journalism at Columbia, among other things).

It was on the same 2008 trip that I met Giovanni Arcari for the first time. Since then, he’s become one of my best friends and he’s the reason that Brescia and Franciacorta have become my home-away-from-home when I travel to Italy.

I love the wines and I cherish the friendships I have made there. And so, it was only natural that Ben and I would make our first film together on Franciacorta.

Looking back on it now, I realize that when we started out on the project, we imagined that the growers would be the ones to tell the story of Franciacorta. But in the end, it was the chefs who really captured the spirit of the place.

I hope that you enjoy our short film as much we enjoyed making it. Buona visione! And thanks for watching.

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