Social media saved my life.
It’s thanks to social media that I reinvented myself and found a new career as a wine blogger back in 2007 when I was broke, single, and rudderless in New York City.
It’s thanks to social media that I met Tracie P in 2008, fell in love, got married in 2010, and started a family — the greatest experience of my life.
And it’s thanks to social media that I became friends with Adam Japko, one of the most extraordinary, dynamic people I know.
Adam asked me to speak yesterday about “how to make any story a sharable story” at the Design Bloggers Conference in Atlanta (#dbc2014), a standing-room-only event that he organizes each year.
And so I told the story of how my story became a sharable one and how social media helped me reinvent myself, find the true love of my life, and launch a successful marketing consulting business.
Each of the wines we served at the tasting represented a moment in the arc of my narrative.
Above: back in 2007, as my childhood friend Irwin remembers fondly, I told him that I was going to have a career as a wine blogger. “What’s a wine blogger?” he asked me at our favorite taco shack in La Jolla. I could have never imagined where social media was going to take me.
The Bele Casel Prosecco Colfòndo, aged on its lees and undisgorged, was cloudy and savory with a sharp citrus note. Like me back in 2007, its raw, pure flavor was looking for the right pairing.
The Ka Maciné Rossese from the Ligurian riviera was bright and rich in brilliant, Technicolor red fruit and berry flavor, a wine that you might sip as you gaze into your new lover’s eyes as he/she looks out on the bay at Portofino.
In sharp focus, the Castello di Verduno Pelaverga delivered its classic white pepper note, the spice of a new love, a new life, and a new career, the fulfillment of a peripeteia that began après la guerre.
Thank you, Adam, for being such a great friend and mentor and for letting me tell my story to such a wonderful audience.
And thank you, design bloggers, for all the thoughtful comments and kind words that you’ve shared.
I’m so glad to be here and so happy that social media has brought us together.
All of the wines can be found at Ceri Smith’s Biondivino in San Francisco, one of my favorite wine merchants in the country.