Tag Archives: Maurizio Gily

Natural wine: Italian government crackdown

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Above: In late June, Italian authorities visited the Enoteca Bulzoni (one of the city’s oldest and most respected wine retailers) and cited the owner for the display of a sign that read “natural wines.” Many in Italy believe that the Italian government is poised to crack down on the use of the expression “natural wine” in the sale and marketing of wine (image via Google Maps).

While most in the U.S. took the last week off from blogging (myself included), a small news story in Italy exploded into a major controversy.

On June 25, Marco Bolasco (editorial director for Slow Food publishing) posted the follow story on his personal blog:

    A few days ago I received this email from [Alessandro] Bulzoni, an important Roman wine shop on Viale Parioli.

    “I’m writing you to let you know about what happened to me last week: two agriculture ministry officials came [to my shop] to notify me that the sale of ‘Natural’ wines on my shelves was illegal. They wrote me up and they will be fining me. They might even charge me with a crime. The issue was advertising the sale of wines without certification.”

Above: The fact that authorities chose to penalize Enoteca Bulzoni — a Roman institution since 1929 — has led to speculation that officials wanted to make an “example” of a high-profile retailer (photo via the shop’s website).

In the days that followed, myriad posts appeared, including pieces by high-profile blogs Intravino, Millevigne, InternetGourmet, and Terra Uomo Cielo, a blog co-authored by Giovanni Arcari, who brought l’affaire Bulzoni to my attention.

“If advertising a wine as ‘natural’ is a crime, I want to be arrested, too,” wrote blogger Fabrizio Penna in a post on Enotime.

It’s not clear whether or not this episode will mark the beginning of a new crackdown by government officials or whether it will be a singular incident.

But as Maurizio Gily points out on his blog MilleVigne, the fact that the officials didn’t hesitate to fine Bulzoni appears to indicate that they will be taking an aggressive approach. A request to remove the sign and a warning would have been more in line with current attitudes and trends, noted Maurizio.

In his post, Maurizio also reminds us that the use of the word natural in the labeling and sale of wines is not permitted by Italian wine industry regulation. Technically, Bulzoni was in fact guilty of having committed “consumer fraud,” a crime that Italy’s agriculture ministry and inspectorate take very seriously (consumer fraud is what spawned the Brunello controversy of 2008).

The production, labeling, and marketing of wine are highly regulated in Italy and the wine industry lobby is one of the agricultural sector’s most powerful.

And as Natural wine continues to emerge as a commercially viable category (the fact that a retailer like Bulzoni was advertising “Natual” wines is indicative of this trend), there are many powers-that-be who would like to curb its application.

I can’t help but be reminded by another analogous instance in the history of Italian vinography: in the 1980s, when Sassicaia and Ornellaia (among others) were still being labeled and sold as vini da tavola because they were not “authorized” by Italian appellation regulations, the English-language media — deux ex machina — coined the phrase Super Tuscan.

The origins of the expression Natural wine are surely French but the term has been popularized (read vulgarized) by the American wine media. And many would point to the vibrant interest in Natural wines in the U.S. as one of the factors that has prompted Italian winemakers, marketers, and retailers to embrace the epithet.

But the thought of Italian officials entering a beloved shop and fining the owner for the use of the term natural evokes images from an era when fascist linguistic “purists” (as they called themselves) tried to ban foreign terms in commerce (the word tramezzino for sandwich is a famous historical example of this).

Above: Umberto D.

Italians don’t enjoy the same freedoms of speech that we do in the U.S. but this move by the Italian government seems excessive (and is being closely followed by industry observers).

At a time when the financial crisis has led to an overarching reset in the Italian wine industry and when small producers and retailers continue to struggle to stay afloat, is there really any harm in a little sign on Viale Parioli?

Evidently, in the eyes of the Italian agriculture ministry, there is…

Carema: violent beauty and stunning wines (best Thanksgiving wine for 2011)

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Tracie P and I won’t be heading to Orange, Texas for Thanksgiving this year because we’re about 5 weeks away from our due date! We’ll miss Thanksgiving with Mrs. and Rev. B but I made sure that they have some good wines for their holiday meal. Back here in Austin, this is what we’ll be drinking…

Earlier this year, when my friend, publisher, and wine industry insider Maurizio Gily suggested that we visit the village of Carema before heading to the European Wine Bloggers Conference, it was hard to contain my excitement. As a devout lover of Nebbiolo, I have sought out and drunk Carema whenever and wherever I could: known for its intensely tannic nature, the bottlings of 100% Nebbiolo grown in the hillsides of this pre-alpine village, with its morainic mountains that pop up in the landscape with a beautiful violence as you drive north from the freeway (moraine: “A mound, ridge, or other feature consisting of debris that has been carried and deposited by a glacier or ice sheet, usually at its sides or extremity; the till or similar material forming such a deposit.”—Oxford English Dictionary)

Before we headed to the Cantina dei Produttori Nebbiolo di Carema vinification facility and tasting room in the middle of the village, Maurizio, his colleague Monica, and Italian wine marketer Wineup and I hiked the trail that leads from the town up through the pergola-trained vineyards — yes, pergola-trained! (Check out Wineup’s excellent photos here.)

Pergola training has thrived here for a number of reasons, explained Maurizio. Because of the appellation’s unique geographic and topographic elements (i.e., elevation combined with violently steep slopes, extreme temperature variation, and healthy ventilation thanks to the morainic valley), the pergolas help to keep the fruit cool (thanks to shading) under the warm sun of summer and to keep the grapes warm in the case of early frost.

You really have to see the village and its vineyards to understand how it works…

You can click on the image above for a larger version: as you can see, the terraced, pergola-trained vineyards (planted exclusively to Nebbiolo) are situated on the eastern side of the valley, where the sun beats down in the late afternoon. This combination of the nutrient poor morainic soil, excellent exposure, good ventilation, and the local grape growing tradition is what delivers these incredible, age-worthy wines. (That’s the village of Donnas, Val d’Aosta, in the distance, btw.)

The other reason that pergola training has endured here is the fact that the terrain itself restricts the use of machinery: the vineyards are literally sculpted into the side of the mountains and the only way to work them is by hand. The pergola also allows the growers to employ integrated farming and it wasn’t uncommon to see other crops planted beneath the canopy. Italy’s top wine blogger Franco Ziliani calls the viticulture of Carema “heroic.” This is land where, until the advent of modernity (in the 1960s), life survival was extremely difficult and the terrain challenging. Every grower needs to exploit his vineyards, explained Maurizio, to the greatest extent possible.

Once we made it back to the village and the winery, I wasn’t surprised to find large-format, Slavonian oak casks (like this 1,550 liter beauty). Although the winery does age some wine in barriques (say it ain’t so!), the greater part of ever vintage is destined for large-cask and stainless steel aging.

Growers association president Viviano Gassino had double-decanted an amazing flight of wines for us to taste: 87, 90, 95, 99, 00, 03, 06, and 07.

The 1987 was beautiful: A bit of disassociation, slightly browning (I wrote in my notes), but very alive and tannic; rich fruit but still very tight.

The 1999 stunning: Gorgeous acidity, really bright, with an amazing balance of body and tannin united around rich berry fruit. Maurizio and I both noted more focus in the winemaking style from 1999 onward.

The 2006 was another highlight for me and reminded me of the 1999 in a younger expression. This is what we’ll drink for Thanksgiving this year, at Aunt Holly and Uncle Terry’s house here in Austin.

Simply put, Carema is one of the most amazing appellations I’ve ever visited: for its violent beauty, for its unique confluence of geographic and topographic elements, for its perfectly viable anachronism, and for the outstanding wines it produces.

But the most incredible thing is that you can find the 2006 Carema by Produttori Nebbiolo di Carema in the U.S. for under $30 (2007 is the current release but there is still some 2006 in the market).

I love love LOVE these wines and they are my Thanksgiving pick for 2011 (even though they’re not available in Texas, I’ve managed to evade the authorities and sneak a few bottles in).

Thanks for reading! To get a better sense of the topography of Carema, here’s the slide show that I hurriedly created the week of my visit just over a month ago…