The Italian DOC/G system is dying

Whenever my students, readers, or colleagues ask me about the Italian DOC and DOCG systems and what is the difference between the two, I always tell them: It’s important to keep in mind that the Italian appellation system was created not to protect the consumer or to enhance Italian producers’s capabilities in marketing their wines. It was created — as the dearly missed Teobaldo (Baldo) Cappellano pointed out in the Brunello Debate of October 2008 — to protect the territories where the wines are produced.

There is a widespread misconception of the system — for which Italian producers and North American educators are to blame — that the DOCG denoted a higher level of quality “controlled and guaranteed” by authorities for the protection of consumers. In fact, the DOCG represents more rigorous “monitoring” (as we would say in UN-speak) of practices “on the ground,” intended to protect the appellations themselves. In other words, these more stringent regulations were created and implemented to ensure that once a winemaking tradition was officially established, it would enjoy the support of the state when threatened by outside forces or internally unscrupulous producers.

Today, over at VinoWire, Italy’s A-number-1 wine blogger Franco Ziliani and I have posted his observations and commentary on the creation of Italy’s first-ever DOCG for rosé.

Salice Salentino Rosato, you wonder? Or a rosé from Nebbiolo or perhaps Sangiovese? No, Italy’s first rosé DOCG is Castel del Monte Bombino Nero, an appellation that allows for the following grape varieties:

Bombino Nero and/or Aglianico and/or Uva di Troia from 65-100%. Other grapes allowed in the production of this wine, by themselves or blended, include non-aromatic grape varieties recommended and/or authorized by the Province of Bari, provided they are grown locally, [for] up to 35% of the blend.

As they say in Italian, siamo arrivati alla frutta, in other words, it’s time for the [poison-laced] fruit at the end of the meal, a common technique for assassination in the Middle Ages.

The Italian DOCG system has been co-opted, colonized, and raped (there is no better word) by misguided and misinformed, greedy robber-baron Italian producers and money-grubbing politicians who have used lobbying and gerrymandering to create a false “luxury brand” for the sole purpose of lining their pockets with dollars of innocent North American consumers. How many times have you visited a wine store where some young and well-intentioned sales person has told you: See the DOCG label on the Chianti Classico? That means it’s a better wine than the DOC.

Today, the Italian DOCG system is the saddest form of wine writing (vinography) that I have ever encountered. It makes me want to heave.

For the most up-to-date and ever-growing list of Italian DOCGs, see Alfonso’s post here.

The Italian DOC/G system does (and doesn’t) matter

Photos by Tracie B.

A number of folks have posted recently about the Italian appellation system, bemoaning the fact that there is no “official” comprehensive list of DOCs and DOCGs. Back in NYC, my friend and colleague James Taylor posted at the VinoNYC blog: “as is the case with most things governmental in Italy, the system for classifying its wines can be apparently simple but deceptively complex, and can oftentimes cause a headache.” (In case you are not familiar with the Italian appellation system, see the note following this post below.)

Out here in Texas, Italian Wine Guy recently updated his list of DOCGs. His is the most comprehensive list that I know of. (Considering how much Italian wine he “touches,” as he likes to put it, as the Italian wine director for behemoth distributor Glazer’s, you’d think the Italian government would give this dude a medal. He certainly deserves one.)

It’s remarkable to think that neither the Italian government nor its Trade Commission, nor the Agriculture Ministry, nor the Italian Wine Union publish an online, comprehensive, definitive, exhaustive, up-to-date list.

But does a list really matter? Especially now?

IWG notes that while some might wonder why such a list is really necessary, it is important “because sommeliers studying for their tests want and need this information [and] anyway, it is kind of fun trying to figure a way through the labyrinth of Italian wines on that (or any) level.”

The point about sommeliers studying for their exams is a valid one: as Franco and I reported the other day at VinoWire, none of the three finalists in the recent AIS sommelier competition recognized a Langhe Bianco DOC (and one of its producers is no less than the Bishop of Barbaresco, Angelo Gaja!). Needless to say, the award was conferred to one of the contestants despite this glaring lacuna. The fact of the matter is that in the U.S. we perceive these regulations in an entirely different perspective — one that reveals our pseudo-Protestant and quasi-Progressivist tendencies and predilections for precision and accuracy.

One of our (American) misconceptions about the Italian appellation system is that it was designed to protect the consumer. In fact, as Teobaldo Cappellano pointed out in last year’s Brunello Debate, the DOC/DOCG system was created to protect “the territory,” i.e., the production zone and the people who live there and make wine.

On August 1, 2009, the DOC and DOCG system was essentially put to rest by newly implemented EU Common Market Organization reforms. August 1 was the deadline for the creation of wine appellations by EU member states and from that day forward, the power to create appellations passed from member states to the EU. The deadline created a mad rush to create new DOCs and DOCGs in Italy. Beginning with the current vintage, all wines produced in the EU will be labeled as Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI). The new designations will recognize and allow labeling using the members states’s current appellation classifications. But from now on, no new DOCs or DOCGs will be permitted.

It’s important to note that the DOCG does denote a higher standard of production practices: generally, lower yields, longer aging, and a second tasting of the wine by local chambers of commerce (after bottling but before release), thus conferring the “G” for garantita (guaranteed). But even though the DOCG classification has been used historically as a more-or-less deceptive marketing tool (like this pay-to-play press release on the just-under-the-wire new Matelica DOCG), it does not necessarily denote higher quality. Think, for example, of Quintarelli’s 1999 Rosso del Bepi Veneto IGT, his declassified Amarone. A few years ago, when I called him to ask him about this wine, Giuseppe Quntarelli told me that he thought it was a great wine and wanted to release it but he felt it wasn’t a “true Amarone” and so he declassified it. (Yes, I hate to break the news to you, Bob Chadderdon, you’re not the only person in the U.S. allowed to speak to Quintarelli. He complimented me, btw, for my Paduan cadence!)

The rush to create new appellations (and in particular, new DOCGs), has created a great deal of confusion and in some cases commotion. I’ll post more on the subject later this week: self-proclaimed xenophobe, racist, and separatist agriculture minister Luca Zaia truly stirred the pot with the creation of a Prosecco DOCG. Stay tuned…

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Currently, the Italian appellation system has three basic classifications for fine wine: DOCG, DOC, and IGT.

Acronymic articulations and translations:

DOCG: Denominazione d’origine controllata e garantita (Designation of Controlled and Guaranteed Origin)

DOC: Denominazione d’origine controllata (Designation of Controlled Origin)

IGT: Indicazione Geografica Tipica (Typical Geographical Indication)

There are wines still labeled VdT, i.e., Vino da Tavola or table wines but few of them make the Atlantic passage. In other words, few cross that body of water otherwise known as the “great misunderstanding.”

Accattone and old Italian Cabernet

Above: The label on Gasparini’s Capo di Stato (Head of State) depicts Charles de Gaulle as Alexander the Great. The original owner of the estate, Count Loredan Gasparini, was the descendant of a Venetian patrician and doge. Imperialist leanings with your Cabernet, anyone? I used to drive through Venegazzù in the Trevisan hills where this wine is made nearly every week on my way to play gigs when I was a student in Italy in the early 90s.

Last night, following meetings and a business dinner in Dallas, I headed over to Italian Wine Guy’s house for a killer bottle of wine and one of my favorite films, Pasolini’s Accattone (1961)

In my view, Cabernet Sauvignon is a terribly misunderstood grape. In the U.S. and Italy people tend to drink it when it’s too young and too tannic (and as a result, too many modern-style winemakers trick it out to make more “drinkable” early on). This nearly 30-year-old beauty was stunning: lively acidity, truly silky tannin, and gorgeous red fruit. I haven’t tasted any recent vintages of Capo di Stato lately but this wine was made before the barrique craze took off in Italy (following Maurizio Zanella’s historic trip to California with Luigi Veronelli).

There was some irony in sipping such an extravagant bottle of wine and watching a film about a Roman small-time pimp, set in the squalor of the outskirts of Rome. Accattone was Pasolini’s first film and it launched his career as a leading and highly controversial filmmaker and intellectual.

In this sequence, Accattone, played by Franco Citti (remember him from The God Father II and III?), has accepted a challenge and bet that he can survive a dive from a bridge into the Tiber after consuming a large meal. The danger, as is perfectly clear to any Italian, is not the dive itself but rather the contact with water immediately after eating. Throughout the film — which is sometimes funny and ultimately very sad — Accattone (The Sponger) is constantly complaining about how hungry he is and devising schemes to get a free meal.

In other news…

Check out Tracie B’s Joly post over at Saignée, part of the 31 Days of Natural Wine series there. I’m at a Starbucks outside Waco right now catching up online. I’ve had a rough couple of days with work and other stuff. But knowing I’m going to see that lovely lady tonight is like sugar in my bitter coffee.

In other other news…

You can download a really cool new Italian DOC and DOCG map here.