Above: Steve Wildy (left), wine director for the Vetri restaurant group in Philadelphia. The group’s flagship restaurant, Vetri, is considered one of the best Italian restaurants in the U.S. Steve has to pay retail prices (not wholesale) to maintain its superb wine list (image via McDuff’s Food & Wine Trail).
The following Facebook note, by my friend and colleague Steve Wildy, one of our country’s leading wine professionals, appeared week before last. I’m reposting it here in its entirety.
Others (notably Joe Roberts, author of 1WineDude) have written about the dismal situation in Pennsylvania, where the state monopoly on wine and spirits requires restaurant wine buyers to pay retail prices for their wines.
After reading Steve’s note, I felt it was important to share it here. (See also “The PA State Monopoly on Wine & Spirits: A Systemic Failure” by Joseph M. Norton, professor of history, SUNY Dutchess, Poughkeepsie.)
If we are to grow as a nation of fine wine lovers, we need to fight arcane, anachronistic, fascist-era regulation of wine sales in states like Pennsylvania, where young wine professionals are stymied by egregiously restrictive and counterproductive oversight (Texas is another major offender).
*****
I recently received wind of online comments made by Jason Malumed, a wine distributor, in response to Philly Mag food writer Trey Popp’s review of Petruce et al. These comments elicited a response from the critic called “A Second Look At Petruce et al: The State of the Markup.” (You should read it – http://www.phillymag.com/foobooz/2014/05/27/second-look-petruce-et-al-state-markup/#comment-1410210035) Malumed’s comments sought to point out many factual inaccuracies and outright untruths. Unfortunately, Popp’s second look doesn’t apologize to Petruce co-owner and wine director Tim Kweeder for misquoting his average markups as 3x instead of 2.6x as much as it takes the opportunity to further rail against restaurant wine pricing in general.
Popp may not be alone in his opinions on the matter, but as a journalist whose readers regard him as an authority on the subject, I’d like him to take another look. There are several serious issues with his critique that show a fundamental lack of understanding of the wine business, and in fact how restaurants operate in general.
It’s this lack of knowledge—given Popp’s wide platform and long reach—that has the potential to irrevocably harm a slew of honest and hardworking small businesses. Why? Because his misinformation, even if it’s un-willful, potentially discourages a large swath of people from dining at a restaurant for fear they’re being ripped off.
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