And please follow along here on the blog where I’ll be posting about my experience on campus. Thanks for being here…
Above: Taking a photograph of grapes (like these Chardonnay grapes) is a form of enography or wine writing. Some would argue it’s one of the purest forms because it simply captures a fleeting moment in the grape vine’s (and the wine’s) growing cycle.
One of the greatest works of critical theory to emerge from the 20th-century was Roland Barthes’ Writing Degree Zero. It’s a nuanced critique of social realism and the role that literature plays in the expression thereof. It was one of the first works among many that would follow where the “text” was considered distinctly from the author of the text.
Nietzsche said that G-d is dead.
Barthes said (in much more subtle and profound tones than I will go into here) that the author is dead.
Woody Allen said that Marx is dead… and I don’t feel so good myself.
Joking aside (although the joke is more pertinent here than I think many will realize or appreciate), Barthes probably couldn’t have ever imagined that there would be such a thing as wine blogging, although he surely would have seen it as an expression of bourgeoisie culture. With Writing Degree Zero, he did however give us an important for dissecting and getting to the bottom of the anatomy of a wine blog post.
In Writing Degree Zero, he considers (and am I largely paraphrasing here) writing on a spectrum.
Borrowing liberally from this book, with my own liberal adaptation of his model, we can establish two “poles” of wine writing.
On the one side, let’s say to the left for sake of argument (but not sake of political connotation), you have pure technical wine writing. In other words, writing where clarity and succinctness are key. Instructions on how to build a model airplane would fall on the left side of the spectrum, to give you an example. When it comes to wine writing, a wine fact sheet (a “tech sheet” or technical description of the wine) would similarly fall on the left.
On the very far right hand side of the spectrum, you will find poetical language and even incomprehensible language (in the case of the latter, that would be language that can be defined as an idiolect, a language that only one person speaks). Here, an abstract, hermetic poem by a 20th-century poet is right at home with a lyrical description of a wine (Samantha Dugan’s blog, “Samantha Sans Dosage” is a great example of a wine blog that leans heavily in this direction).
technical description of wine — lyrical description of wine
Nearly every wine blog post will fall somewhere in between these two extremes and in more cases than not, the discourse will lean more toward one pole than the other.
Historically, Robert Parker, Jr. and his 100-point scoring system for the wines he reviews represents one of the most extreme expressions of left-leaning wine writing on Barthes’ spectrum. An extreme example of right-leaning wine writing is represented by Alice Feiring and her highly personal narrative style.
One of the over-arching themes we will be covering in our seminars on wine writing and blogging and how it has evolved in the modern era. The greatest wine writing (I believe) benefits from the tension between those two poles. And the spectrum also gives a guide in understanding how wine writing, in part because of its highly subjective nature, rarely delivers absolute truth.
Ampelographers like José Vouillamoz and Attilio Scienza can argue over the accuracy of their entries for Italian grape varieties. But even in the case of this descriptive form of wine writing, the answers — the accuracy — is often gray as opposed to black and white.
Lyrical writers like Samantha Dugan and Alice Feiring probably don’t argue at all. But is it possible that their writing delivers a clarity and a shade of truth that can only be rendered by their lyrical and narrative styles?
Let’s discuss…
Dear Georgia P and Lila Jane, 
Recently, I read Alfonso Cevola’s blog post
Our thoughts and prayers go out to our sisters and brothers in central Italy this morning: a 6.6 magnitude earthquake struck Norcia (Umbria) shortly before 8 a.m. today (local time).
I’m heading back to Italy tomorrow and will be driving through central Italy on my way to Naples later this week. I’ll report back if I learn anything new about the situation on the ground there.
How could I not share the photo of the pizza (above) that I devoured joyfully last night at Bufalina in Austin.
Above: like me, Sotto’s new wine director Christine Veys attended U.C.L.A. She was featured this summer in U.C.L.A. Magazine.
As I continue to prepare for the seminars on English-language wine writing and wine blogging that I will be leading next week and the following (as part of the UniSG
Earlier in the day, Jancis’ husband Nicholas Lander (a venerated food writer in his own right) had joked wryly: “whole-cluster fermentation? A topic that’s surely on everyone’s minds!”
Posting on the fly today from Boulder, Colorado where I’m serving as 
Above, from left: Las Vegas sommeliers Elise Vandenberg (Milos), Kat Thomas (Hakkasan), Jeffrey Bencus (Lago), and wine blogger and collector Vashti Roebuck, who all came out to taste Franciacorta with me on Monday at Ferraro’s.
But the biggest discovery for me this time around was not on the Strip: Ferraro’s Restaurant and Wine Bar is a gem of a place, with classic Italian cooking and a jaw-dropping Italian wine list.
Octopus salad, perfectly executed. Just look at the color of that olive oil, people!
Pillowy, melt-in-your-mouth-without-losing-their-texture homemade gnocchi. Spot on, with the lightest tomato sauce (a coulis, really).
Maybe not the most photogenic but, man, when I’m on the road, this is the type of homey food I crave. Housemade sausage can often be overly fatty and greasy. But this was light and wholesome tasting. And bring on the leafy greens, Gino! I loved this humble, delicious dish. I can’t wait to get back next year and taste Gino’s tripe.
Also need to give a warm shout-out to Kat Thomas who hosted our end-of-the-night group at Hakkasan. No JLo or Kardashian sightings but great food and wines and super cool to watch Kat just killing it on the floor. Man, she has the sommelier goods… Thank you, Kat!
My peeps in Vegas are believers!