Above: a view of Lake Iseo from its eastern coast. The lake is one of the Franciacorta appellation’s defining geographic features.
It’s a bittersweet goodbye as I head out of Brescia province this morning — the last time I will visit Franciacorta in 2016.
The “Franciacorta Real Story” social media and media outreach campaign I’ve been running for the Franciacorta consortium for the last two years has been one of the most rewarding and one of the most challenging experiences of my professional life.
Last week’s trip to Franciacorta with a group of American wine writers and buyers was truly exhilarating. It was wonderful to share my passion for the appellation with them and watch them discover the wines for themselves.
And it’s been amazing to interact with so many of my wine writing colleagues and American restaurant professionals who have taken time out to wrap their minds around Franciacorta’s place in the panorama of classic-method wines in the world today.
I’m really proud of the work I’ve done for the consortium and I am confident that we have significantly raised awareness of the appellation, its growers, and its wines among U.S. wine professionals, wine critics, and consumers today.
To put it euphemistically, not everyone in the consortium has appreciated the work I’ve done. As with any project of this scope and nature, it was to be expected.
But I am a firm believer that a rising tide lifts all boats on Lake Iseo…
Whether or not our campaign will continue in 2017, I can’t say. But I am eternally grateful to all the producers and growers who have supported and participated in the work we’ve done together.
No matter where you stand, there’s no doubt that only good can come from it.
I hope it’s only an arrivederci: but for now, goodbye Franciacorta… goodbye Mr. Chips…