When will Texas bottlers come clean? Deceptive marketing practices should be stopped

lewis dickson wine texasAbove: grape grower and winemaker Lewis Dickson is one of just a handful of Texas winemakers who produce wines using Texas-grown fruit exclusively.

Last week, the Texas Department of Agriculture released proposed changes in how its “Go Texan” licensing will be regulated.

Currently, Texas bottlers can print the “Go Texan” logo on their labels even if the wine in the bottle is not made from Texas-grown grapes. Yes, even a bottle that contains no Texan grapes whatsoever can sport the logo.

If approved, the proposed changes would require that at least 75 percent of the fruit must be from Texas.

But the proposal doesn’t address the fact that up to 80-90 percent of wine sold as “Texan” is actually sourced from out-of-state growers. Much of it is vinified beyond the Texas border and is simply bottled here.

Today, the Houston Press published my editorial on deceptive marketing practices in the Texas wine industry.

Here’s the link. Thanks for reading.

And here’s a link to Alfonso’s post on the Duchman Vermentino, a Texan-grown wine that caused a ruckus at the California State Fair wine competition last week.

One thought on “When will Texas bottlers come clean? Deceptive marketing practices should be stopped

  1. An easy way to rectify this is to require an appellation on the label. In Colorado, local wineries are required to label their wines with an appellation of origin. Wineries can still use the CO Proud moniker even if they use an American appellation. Many wineries use one of the 2 AVAs (Grand Valley or West Elks) or simply Colorado. If for whatever reason a wine is less than 75% CO fruit, they put American on the label (or another appellation if the product is for sale in CO only). This way, a winery can still be supported for being local, but clearly identifies when grapes are sourced from elsewhere. I bet coffee roasters and other products that originate outside of TX can use the Go Texan logo without having coffee grown in TX…

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