That’s my fellow “Barbera Boy” Fredric Koeppel reading one of the articles that has appeared about the “bloggers” who have come to Asti to taste Barbera. Photo by Thor Iverson.
It seems that the novelty of our visit here in Piedmont has raised a few eyebrows. Yesterday in the local edition of the Italian daily La Stampa and today in the national edition, headlines have appeared, talking about the “Barbera Boys.”
This morning, the third day of Barbera Meeting, we’re tasting Barbera del Monferrato and I’ve been frenetically reposting the others’s posts on our aggregate blog, Barbera2010.com.
Above: Last night, we read the article that appeared in the national paper when it came online using my Blackberry. Photo by Cory Cartwright.
I didn’t have time this morning to translate the entire article but here’s what I was able to do… More later… and More on the heated exchange that occurred last night between Belgian wine writer Bernard Arnould, my good friend Charles Scicolone, and legendary winemaker Michele Chiarlo. Suffice it to say, sparks flew, and I’m not talking about volatile acidity. Please check out Barbera2010.com for updates.
Here’s the link to the entire article in Italian, “Barbera Meeting: this wine is good and I’m going to write about it on my blog.”
- Most arrived with their notebooks in hand and their laptop computers to take notes. These tasters were invited to the province of Asti to take part in “Barbera Meeting,” a conference open to food and wine writers, a tasting and debut of Piedmont’s Barbera…
The tasters have 120 labels available to them. “Four days organized (and financed) by the Province of Asti to attempt,” says alderman Fulvio Brusa, “to reach beyond the borders of the province and seriously share our wines with the world.” It’s going to take some courage: this year, the invitation has also been extended to the bloggers, the “irreverent” plumes of the web.
Since Monday, six Americans and an Englishman have been filling up the pages of their blog, http://www.barbera2010.com, with lively notes. They’re doing so in real time, as they taste the wines, together with their impressions of their trip, praise, and criticism. They also include their photos: the last one today, a photo of Nizza Monferrato covered with snow. It’s also possible to converse with them in real time: “Today alone, we’ve had nearly 1,000 page views from America,” says Jeremy Parzen at the Enoteca in [the town of] Canelli, where the delegation was invited to attend a conference led by viticulture experts, including [professor and enologist] Vincenzo Gerbi and Michele Chiarlo.
It’s the first time in Asti, Monferrato, and the Belbo Valley for the “Barbera Boys,” as they call themselves. “I’ve been to Alba many times,” confessed Jeremy, “but this area has proved a surprise.” He offers some advice: “Don’t let Barbera become a Californian wine. Let the wine speak for itself, with the voice of its terroir. Have faith in the wine and have faith in yourself.” …
Have a good time surfing the web!
Amazing, a real web 2.0 for wine lovers! :)
This has been a fantastic series of posts and tweets by all of you. Truly informative and, gulp, NEWS.
BTW, I also posted a short, laudatory piece on Muddy Boots today: http://www.muddybootsblog.com/2010/03/barbera-boys-stir-controversy-in-astilandia.html.
I wish it were more complete and thoughtful but I just got back from Italy last night and am way behind in work here.
Again, excellent work by all.
historic, epic, a watershed!
gives new meaning to the phrase “rompere i coglioni”!
who would have thought?
someone needs to hold thor down!
Mr Do Bianchi, are you stay again in Italy?
If yes, coual I meet you for a short interview for my blog htt://grappolorosso.blogspot.com
Regards,
Jury
keeping the world safe, you bloggers are! :)
Did the Province of Asti realize they were getting a very independent and spirited group of voices and some compliant sycophantic types?
Jeremy, you are doing a great job with Barbera 2010 blog. I like this modus operandi ;)
Thanks for translating. Very interesting to read.
Hi Jeremy, great to meet you in Asti.
regarding the discussion about wine bloggers : the real future of wine blogging is that it is opening new windows over several wineries not so big and not yet famous: we are discovering new horizons where the biggest companies marketing money is no more so important. And the consumers will say: thank you!
arrivederci!
esatto, maurizio. bravo!
thanks everyone for all the kind words and for following our “happening,” as the Italian would say… :-) I’m just getting back online and seeing all of this now… the positive feed back is awesome…
@Tracie P Yoda, is that you? ;-)
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This is very impressive. My question for them is how they are gonna monetize. Advertise, sale applications, sale products?
I never thought if it like that. Good stuff. Thanks