Rosé and just how far America has come (watch it while you can)


Just had to share the above video (circa 1978?). I stumbled across it as I was doing some research for a piece on rosé I wrote for the Houston Press (watch it before Gallo yanks it!).

Isn’t it incredible to see how wine was marketed in this country a generation ago?

You’ve come a long way baby! (Who can name the ad campaign for this slogan?)

7 Responses to Rosé and just how far America has come (watch it while you can)

  1. Sgt.Sassafras says:

    nice closure – very “au courant”

    question for you – said ad campaign for the slogan above – do you know the city where they held their tennis championships? hint: You know it well

  2. Randy Kemner says:

    I think this commercial is a lot older than 1978. My first wife was drinking this stuff in 1971 when I met her. I think you may have to go back to the 1960s for this one. What does Gallo say?

  3. Mattie says:

    That’s one of the funniest things I’ve ever seen. Glad you resurrected that video, now Gallo’s the one blushing.

  4. John Rikkers says:

    Wow. Do you think we’ll all look that stupid to our descendants?

  5. AJ61 says:

    The symmetry between this add and the beer adds we see today is astonishing. How far have we come?

  6. Claudia A says:

    Wow…the sad thing is too many people out there still think THIS is rose. We’ve come a long way indeed, baby, but we still have a ways to go.

  7. Do Bianchi says:

    Thanks for all the comments, yall. Isn’t that spot amazing? There used to be another one, subsequently yanked by Gallo, “I love to see you blush.” It was a flirtatious ad that implied that “blush” wine was a great way to connect with people wearing bell bottoms and Charlie’s Angels hairdos. But the “Pink like rosé, drinks like Chablis” slogan says it all!

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