It’s not easy to understand what SXSW is until you’ve actually experienced it. That’s the scene last night on Sixth Street, which is literally lined (all year round) with music clubs. During the festival hundreds and hundreds of bands come here and there is music non-stop from the morning until the dawn — and then it starts all over again.

Our high light last night was Chateau Marmount, an awesome electronica band out of Paris.

They’ve been killing it on their first American tour.

German band Torpedo Boyz rocked the Kraftwerk.

Tracie P took this pic of me with our A&R man Humphrey Bogart and Céline. I’ve known Humphrey since I was a freshman at UCLA in 1985 and he’s been with our band Nous Non Plus since the early years (1998).