It’s the times we live in: connectivity and virtual media have leveled the playing field for wine pricing in our country.

Sommelier Rory and I see it all the time on the floor at Sotto in Los Angeles: a guest is seated, she/he looks at the wine list, and then immediately compares the prices of the wines with their retail price listings on WineSearcher.com.

Like combing your hair on the floor of a restaurant, comparing wine prices while out for dinner is one of those things that is regrettably tolerated in society today.

I’ve been spending a lot of time browsing WineSearcher these days (at home and not in restaurants) because I’ve been writing about mostly under-$25 wines for the Houston Press food and wine blog.

A quick search this morning for one of my favorite expressions of young Nebbiolo — Renato Ratti Nebbiolo d’Alba Ochetti — reveals that here in Texas I pay up to $10 more per bottle than my friends in California (my friend Ceri Smith, super cool Italian wine lady, sells it for $21 at her shop Biondivino in San Francisco; $28 is the lowest I can find it in Texas).

Other than the fact that the virtual monopoly of the big distributors and the greed of the Texas wine brokerage system often adds to the cost of favorite wines, there’s really no reason why we should have to pay more here in the Lone Star state. But I love this wine so much it’s well worth the extra ten bucks.

The other night, Tracie P and I brought a bottle over to friends Misty and Nathan’s house (remember Nathan’s ribs paired with Nebbiolo, back when Tracie P was still Tracie B?).

Nathan had marinated some skirt steak, giving the beef a tangy note that played beautifully with the earthy, salty undertones of the Ratti Nebbiolo, which made from 30-year-old vines grown in the sandy subsoils of Roero and macerated for under a week (according to the winery’s website), giving the wine gentle tannic structure.

Where Produttori del Barbaresco Nebbiolo d’Alba (a top under-$25 wine for me) tends toward bright fruit (especially for the 2009), Ratti’s always leans toward earth and mushroom. They’re both old school expressions of the variety but Produttori del Barbaresco’s can be more lean and show brighter red and berry fruit while Ratti’s digs in with a little more muscle and a lot more barnyard. I love them both…

These days, it’s hard to imagine the pre-WineSearcher world and it’s hard to resist the urge to compare prices around the country. But when it comes to Nebbiolo, I just can’t compromise for the sake of bargain hunting. Pork chops at half price still ain’t kosher…