Who said wine blogging was dead?

When J. Hofstätter’s U.S. importer reached out to me earlier this year to talk about launching a media project for the winery, I couldn’t have been more thrilled.

I have tasted with Martin Foradori-Hofstätter over the years and have always loved the wines. And I’ve always felt a connection to Alto Adige because of my many visits there during my university days. I’ve even visited the Ladin library there (super cool btw).

M.S. Walker, the winery’s U.S. partner, asked me to create a media suite for the winery. There was already so much great information out there, they reckoned, but it needed to be organized and articulated on an internet-friendly platform.

Thus was born the Hofstätter Media Resource blog (HofstatterMedia.com).

As soon as we headed up to Bolzano province where I met with Martin’s son Niklas (above).

What an incredible visit!

The project focus is the winery’s single-vineyard designate wines. That’s the famous Sant’Urbano vineyard (above) on the Barthenau farmstead on the east side of the valley where their top wines are grown.

I wish I could convey the electricity — literally, a buzz — as Niklas, who is the super coolest dude btw, physically walked me through the soil types on both sides of the valley.

He and I have been having so much fun with the campaign and we’ve also started a YouTube where he shares his insights and anecdotes about South Tyrolean viticulture.

Ultimately, the winery will be sharing some of our posts on their own social media. But you can follow it all in real time over at the blog, including an email subscription link.

The winery is currently posting a series of harvest photos. It’s worth checking out (here).

I feel so blessed to do what I do for a living and to get to work with such talented and brilliant people like Niklas.

Did someone say that wine blogging is dead?

The wines and the stories are well worth the visit.

Please check out our site and thanks for the support and solidarity!