Taste with me, jam with me this fall. Save-the-dates for the fall.

From the department of “too much time on my hands and too little to do”…

Back when I got my first job in commercial publishing in New York, I used to work with this Russian dude named Slava. Every time I would show up at the office in a good mood, with a smile on my face, he would say the same thing: “Jeremy, suck a lime!” When I would ask him why, he would tell me: “the minute you start smiling, something is bound to go wrong.”

The Parzen family carries on that spirit in the form of our own personal apotropaism (how’s that for a 75-cent word!): poo, poo, poo! It’s our familial way of saying we have too many blessings to count.

I’ve had a great month at home with the family but now it’s time to roll up my sleeves and hit the road again (soon).

Here are all my current save-the-dates. I feel so blessed to have work that I find rewarding. Tracie’s work is picking up, too. Poo poo poo!

I hope you can join me for any and all of the below. Happy Labor Day, everyone! Enjoy the long weekend. Thanks for the support and solidarity.

Wednesday, September 18 – Los Angeles

Presenting a Puglia wine dinner at Rossoblu. Registration link coming soon.

Sunday, September 22 – Houston

Playing a set of Pat Benatar covers with Katie White at Vinsanto (planning to do lots more music this fall and there will probably be a blow-out/everyone-is-welcome music party at our house… maybe…).

Wednesday, October 2 – Boston

Presenting an Abruzzo seminar (not sure where yet).

Tuesday, October 8 – Dallas

Presenting I don’t even know how many seminars at Taste of Italy.

Thursday, October 10 – El Paso

The show moves to El Paso. Great trade fair btw.

Tuesday, October 15 – Los Angeles

Presenting an Abruzzo dinner for trade at Rossoblu.

Wednesday, October 16 – Los Angeles

Presenting an Abruzzo dinner for wine and food lovers at Rossoblu.

Friday-Sunday, October 18-20 – Boulder

Boulder Burgundy Festival. I’m not presenting this year but will be there blogging about the event. Awesome event btw.

November 18 – Tulsa

TBD but I’ll be presenting a seminar on vermouth. I’m super geeked to get back to Tulsa. Love that city.

A new book and a new language for Montalcino: The Magpie’s Guide.

The first the thing that came to mind as I scrolled the pages of The Magpie’s Guide to Montalcino (Constellations 2024) was Natalia Ginzburg’s autobiography Lessico famigliare — Family Sayings, as it has been translated into English.

A more slavish of the title could be our family’s [secret] language, in other words, the intimate code that a family uses for internal communication and affection. Like the nicknames I have for my daughters or the pseudo-idiolectal terms we use for foods, dogs, restaurants, experiences, etc., and anything that makes our family unalike from any other.

Laura Gray’s new book on Montalcino and its idiosyncrasies offers a sort of ABCs — that great Britannic genre — a legend by which the legendary city and wine capital may be decoded and interpreted.

Her almanackic writing broadly reflects her unique experience in the city of the holm oak. Laura — disclosure: a close friend of ours — is perfectly bilingual and has lived in Sangiovese city for the better part of her life. She’s also a wine industry insider. She ran one of Brunello’s most high-profile wineries for many years.

But what’s most remarkable about this new book is its dissection of Montalcino’s idiosyncratic lexicon. Words there often have meanings that stand at least a few degrees apart from the constitution of peninsular Italian.

Take her entry for Prato, where the Italian word for meadow takes on a special toponymic value in the context of the Montalcino-verse.

Or her entry for “VIP” where she shares some of the impossible celebrity that makes its way to this erstwhile Tuscan backwater. It reminds me of the time that I sat down for a serendipitous chat with the great Italian publisher Valentino Bompiani who just happened to be vacationing there.

Space doesn’t allow me to share the scores among 300 entries that had me grinning and often falling out of my seat with laughter and wonder. Even the most jaded wine professionals will find her more technical entries fascinating because of the insights they reveal.

Montalcino is a genuine singularity, I would even say, a hyperobject that fascinates and often enchants us. The Magpie’s Guide offers a new syntax to drink in the magical mystery of that timeless city on the hill.

A bottle from a special vintage and vineyard reminds me of why I love wine and how I love Tracie.

The 2008 harvest is a very special vintage for me and Tracie.

We had followed each other’s blogs for more than a year and there had been a few emails.

But it was during the summer of 2008 that I first traveled to the state capital to meet her in person. And by the end of the year, I had rented an apartment and moved to the Live Music Capital of the World.

The rest is… well, you know the rest… Let’s just say it turned out to be a good move.

In 2013, when we had been married for nearly three years, Georgia had been born, and Lila Jane was on the way, we decided to invest in our wine cellar with a purchase of crus from Produttori del Barbaresco — from the 2008 vintage.

We’ve kept the wines in a locker in San Diego where we visit often. We generally open them during the summer or in January when we travel to California. Pulling the corks with friends makes them all the more special.

But at least once a year, I smuggle a few bottles back to Texas (don’t tell the TABC!).

Last week, to celebrate Kamala’s nomination (YES!!!), we opened the Barbaresco Rio Sordo 2008.

The cru is even more meaningful to us because we slept on the crest above Rio Sordo on our honeymoon in 2010, at Giovanna Rizzolio’s place, Cascina delle Rose.

The wine was still young in the bottle with restless energy expressed through brilliant red and berry fruit. The integration and cohesiveness in this wine were extraordinary and we agreed that our investment had paid off.

What a great wine and what a great experience and memory to drink it with the love of my life. Our renewed hope in the Democratic party only made the feeling more sweet.

The fall is almost here and I’m looking forward to all the crazy projects I have lined up for the season. Thanks for being here and letting me share this. Stay tuned and VOTE KAMALA!

Happy Ferragosto! See you week after next.

Happy Ferragosto, everyone!

Above: “Torno subito (forse),” a shop sign I snapped many years ago in Italy, “I’ll be right back (maybe).”

What is Ferragosto and what does it mean for Italians? Here’s something I wrote a few years ago for the Italy-America Chamber of Commerce Texas.

Enjoy the time off and see you week after next!

*****

In case you’re wondering why you are already getting so many auto-replys and vacation responses to your emails to colleagues and friends in Italy, it’s because in August the Italians celebrate Ferragosto (officially August 15), the Italian nationwide vacation.

It’s actually an ancient tradition that can trace its roots to the days of Emperor Augustus (63 BCE-19 CE) who proclaimed it an annual celebration and day of rest following the traditional harvest.

During the Fascist era, the Italian government offered citizens incentives to travel for Ferragosto by offering discounted train fair. It was during this period that the holiday became such an important date on the calendar for the Italian people. By the 1960s, Ferragosto had become a highly popular holiday and cultural phenomenon.

Today, an overwhelming number of Italians take their vacation the week of Ferragosto.

Many small businesses close and many large companies give their employees vacation time on or around Ferragosto. Basically, the whole country — except for people who work in essential jobs and sectors — takes a vacation and heads to the beach or the mountains (the best place to be during Italy’s hottest month).

Ferragosto can be frustrating for Americans who do business with Italy because in the U.S., the week of Ferragosto and the last two weeks of August in general are normal workweeks.

But for Italians, the holiday and its observance are such an important part of their yearly rhythms and culture that everyone knows to expect delays in getting work done during August.

A visit to Abruzzo’s new paradigm for success: Francesco Cirelli’s anforaia.

Visiting the Francesco Cirelli winery with our dream team group of sommeliers last month was like a homecoming for me.

Francesco’s wines first came to my attention many Vinitalys ago when a mutual friend took me to taste with him.

At his stand, a clique of über-hipster winemakers awaited. They were there for the vibrant wines, the salami and bread, and the super cool conversation that seemed to take ethereal shape around him.

The next year, his amphora-aged wines were stars on my list at Sotto in Los Angeles where people enjoyed them as much as Tracie and I dug them at home.

That’s a sign, above, that leads you to his “amphora room” (anforaia is a compound word formed by the Italian anfora meaning amphora and the suffix -aia, which comes from the Latin area; just like a sassicaia is a place full of stones, from sassi, and a lupaia is a den of wolves, anforaia is a place where you will find amphorae).

Many years ago now, when Francesco planted his grapes along the side of a valley not known for viticulture, his neighbors must have thought him crazy. But he already had a solid business plan in his pocket and a vision in his mind.

Even before the new wave of new and old Abruzzo growers reshaped the way we think about these wines, Francesco’s wines were a breakout success in a region that most American wine professionals knew for just a handful of mainstay estates.

He accomplished this by making great wines, of course, wines that appealed to a youthful sensibility. But perhaps more importantly, he created a new “vibe” and model for the Abruzzo wine business: cool user-friendly packaging, screw top bottles, a glamping destination (yes, you can glamp there!), aggressive pricing, and an ecumenical attitude toward his customers.

I couldn’t have been more proud to lead our group to one of our favorite wineries, producer of the amphora-aged Cerasuolo that Tracie and I drink on special occasions.

To Francesco and all the wine pros (Justin and Nathan!) who have believed in and shared his vision, I share a thanks for giving us a new paradigm for great Abruzzo wines.

For great wines in Abruzzo, look (also) beyond the marquee names.

One of the issues that the greater community of Abruzzo growers has to address is that the wines are too good.

By that, I mean that some of the wines are so coveted that tradesfolk and laypeople tend to focus only on certain producers while eliding the rest.

It reminds me of something a famous U.C.L.A. communications professor said in class one day: when you highlight one line in your readings with a highlighting pen, it’s as if you’re erasing all the rest of the writing as inconsequential.

That nugget of wisdom came to mind when our dream team of American wine professionals stopped to taste at Buccicatino in Abruzzo’s Foro river valley, where the soils are rich in clay, the climate is arid, and there is a nearly constant breeze that runs from the sea through the valley.

The story is a familiar one in Abruzzo. In the 1990s, the family decided to stop selling its grapes to the cooperatives and make its own wine. Many years of sacrifice followed as they focused on quality and the often-outsized investment of resources and time that a wine brand requires. Today, more than two decades later, they have firmly established their brand in Italy and northern Europe.

And while the wines were great across the board, the labels that really stood out for me were the Montepulciano d’Abruzzo. These wines had that freshness that I look for in rich-style red wine. The wines’ acidity made them mouth-watering and wonderfully food friendly. I thought they were fantastic.

As we tasted, it occurred to me how well these wines would work in an emerging American market. By that I mean places beyond New York and California (and even Texas now) where, frankly, people are jaded by the mythologies that a lack of healthy marketing has created in Abruzzo.

As Nietzsche once wrote, the philologist’s mission is to look beyond the sacred texts.

For would-be importers of wines from Abruzzo — where arid climate, clay- and limestone-rich soils, and maritime influence create the ideal conditions for organic wine growing — I encourage you to look beyond the marquee names and discover the region’s seemingly unending viticultural treasures.

Buccicatino and the indomitable family behind the wines are worth seeking out.

Gianni Masciarelli gives us words to live by: “the quest for quality.”

One of the things that strikes you when you visit the Masciarelli winery is the undeniable presence of its visionary founder Gianni Masciarelli, who died unexpectedly and prematurely in the summer of 2008.

I visited the property for a second time last month with a dream team of wine professionals and I’m sure they would all agree that it was as if you could feel his physical presence. In some cases, there are artifacts that you discover as you tour the winery. One is his “thinking room,” a wonderful studio — a den, as we used to say in the 1970s — where he could retire to rest and reflect.

There are many such artifacts and I leave it to you to find them when you visit.

But one that really stuck with me was the sign above, posted on a wall in connecting two parts of the facility:

The quest for quality is not a single action that you remember to do just once a week or once a month… It is a constant thought with which you wake up in the morning and you go to bed at night.

Gianni Masciarelli

As we gear up for fall and the work and travel it will bring, I can’t think of a better maxim to tuck under my pillow every night, an aphorism to read every day when I get out of bed.

I’ve written about the wines here before. They are astounding. The Villa Gemma white is one of my best wines tasted from this year. Seek them out, taste, drink, and pair them. They are delicious but they will also give you a glimpse into the heart, soul, sweat, blood, and tears that made this winery so great.

Gianni’s daughter Miriam recounted the story of a university professor who told Gianni, the child of a proletariat family, that he would never amount to much. He dropped out of college that same day, she said, and never looked back. Perhaps it was then that he adopted his adage: the quest for quality is not a single action.

Miriam, thank you again, for the wonderful anecdotes, the tour, the wines, and a wonderful dinner hosted at your family’s Castello di Semivicoli.

And thank you to the consortium of Abruzzo growers, who have allowed me to join them in their own quest for excellence by having me contirbute to their mission.

La Jolla won’t annoy ya. A week in So Cal to relax and recharge.

Does anyone remember Mel Tormé’s 1957 masterpiece operetta “California Suite”?

One of the early songs in the cycle is “La Jolla” and it begins with the line, La Jolla won’t annoy ya.

I feel so lucky to have grown up here. It was different when I was a kid: a sleepy beach town with lots of mom-and-pop storefronts and homey restaurants and dive bars. Today, downtown looks a lot like main street America (Starbucks, GAP, Victoria’s Secret etc.).

But the nature here is unbeatable: some of the best beaches and views in the state. And the food is great, too, with wonderfully fresh seafood and some of my favorite Mexican.

My adolescence was focused on getting away from this place to forge my own path. I wanted to live in LA and NYC and Europe and I did all those things. I’m glad I did.

Today, it’s wonderful to come back and share my La Jolla with Tracie and the girls. We have our family and so many great friends here and even the girls have made California friends.

On Wednesday, Tracie and I were in LA where I led a sold-out wine dinner at Rossoblu, one of my old haunts where I helped launched the wine program. We had a blast and it was great to see so many colleagues and old friends. We even got a little alone time in because the girls did an overnight at friends’ in La Jolla. We spent yesterday touring the city and eating fantastic Thai food.

Man, 57 isn’t so bad, after all.

Next week, I’ll get back to sharing my tales from the road in Italy. But not before I eat a yellow fin and a carne asada burrito. One more swim in the Pacific will do this soul some good.

Thanks for being here. Enjoy the rest of the summer and see you soon!