Wine country fires: “Buy Napa and Sonoma wines” to support their communities

Image via the Matthiasson Facebook. They posted the photo yesterday afternoon local time in Napa.

It seems like yesterday that Steve and Jill Matthiasson, grape growers and winemakers at Matthiasson in Napa, were sending out an e-blast informing subscribers that they were donating 100 percent of the sales of a library release to Texas hurricane relief. As a Houstonian, their solidarity and generosity meant a lot to me. That was August 30.

Last Friday, they sent out another blast letting readers know that so far their family has made it safely through the ongoing fires in Northern California. They included a link to the Napa Valley Community Disaster Relief Fund (their recommended donation resource). And they also offered this appeal to fans of California wine:

Beyond donations to the above,

“the other thing that would help all of us is to BUY NAPA AND SONOMA wines at restaurants, wines shops, and through your favorite winery websites, and finally we hope that you will VISIT Napa and Sonoma after the fires are put out. This is the height of our tourist season and the middle of harvest. The workers in our wineries, vineyards, and hospitality are not getting paid, small businesses and restaurants are either closed or have limited hours. Please consider a trip here during our ‘off-season’ so local businesses, wineries and all the employees can make up some of the lost income.”

Tracie and I are praying for all our friends in Northern California and for all of our fellow wine professionals impacted by the fires.

Click here for list of information and relief effort resources that I posted today over on the Slow Wine California blog.

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