The insatiable human curiosity for the origins of place names still baffles me (even though I am as much of a victim of its unyielding grip as the next guy). Chasing the origins can often reveal deeper meaning about the places and the people who inhabit them (and the grapes they grow there). And sometimes, to borrow a phrase from Gertrude Stein, the quest for topographic knowledge simply reveals that a name is a name is a name.

Click here to read my post today for my client Tenuta Carretta on the origin of the toponym Cannubi.

Thanks for reading and buon weekend, yall!