Prosecco, lies, and videotape: the real story behind the new wave Prosecco

Above: Until the 1970s, before pressurized “autoclave” tanks were introduced into the appellation, most Prosecco was double-fermented in bottle “on its lees.” The resulting wine was gently sparkling, cloudy, and still had the “fondo” (sediment) in the bottom of the bottle. Even when I lived and worked in the Veneto in the 1990s, it was a lot easier to find Prosecco “col fondo” (with sediment) than it is today. The traditional glass for Prosecco is the one pictured above.

Alan Tardi is one of the great wine writers and restaurant professionals of our generation. I had the chance to meet him a few times when I lived and worked in New York and I’ve greatly appreciated and admired his work (especially this wonderful 2006 article on Asprinio).

But he gets it wrong in today’s New York Times article on Prosecco and its (relatively new) DOCG, “Prosecco Growers Act to Guard Its Pedigree.”

Maybe it was not Alan but his editor at the Dining section who hand-crafted the title (a “pedigree” for Prosecco?). But it was certainly Alan who wrote the oxymoron “sophisticated prosecco.”

The Italian wine writers scratched their head incredulously when then-agriculture minister and native of Treviso where Prosecco is made, Luca Zaia, effortlessly pushed through legislation creating the Prosecco DOCG.

Does a humble wine like Prosecco — and by its very nature, Prosecco should be a humble wine — deserve to be elevated to the status of wines like Barolo and Brunello di Montalcino? asked pundits like Italy’s top wine blogger, Franco Ziliani.

Yes, it’s true, as Alan notes, that the new DOCG (which went into effect in April 2010) gives the wines raised in Conegliano and Valdobbiadene a bureaucratic distinction that sets it apart from Prosecco grown in Friuli, Piedmont (yes, Piedmont), and Australia. But this DOCG was just one of many that were created before Common Market Organization reforms went into in 2009, shifting the power to create new designations from Rome to Brussels. It’s one of the many examples of political spoils that Zaia lavished on his hometown before his boss Berlusconi was forced out by the international community.

And yes, it’s true that the biggest names in commercial Prosecco — Adami and Ruggeri are among those that Alan tasted for the piece — are making “heirloom” vintage-dated and vineyard-designated wines, as well as low-sulfur and even lees-fermented wines.

But these products are the result of attempts by the Prosecco industrial complex to appeal to the hipster sommelier crowd.

In fact, excellent col fondo Prosecco has been produced for many years now by an ever expanding group of small growers (see this post on our col fondo tasting last year). This is the bona fide new wave of Prosecco.

Costadilà is one of those wines and has been available in the U.S. for a few years how. And Coste Piane, which has also been available here for many years, has been making and marketing true Prosecco for as long as anyone can remember. More recently, col fondo producer Bele Casel has shipped its wines to North American shores.

Above: The village of Rolle (not Passo Rolle, the mountain pass, btw) lies at the epicenter of the Prosecco appellation. Nearly equidistant from Conegliano and Valdobbiadene. Most locals would argue that Conegliano is where Prosecco was born as an appellation, even though Valdobbiadene has eclipsed its sister village.

And on a technical note, in Italian and Veneto dialect (including the dialect of Treviso), rive is the plural of riva, which does indeed denote hillside or slope (analogous to costa in Prosecco parlance). The rive system doesn’t denote a single growing site, as Alan implies: it denotes a series of slopes set apart for their topographical designation.

While I’m not a fan of Ruggeri, there’s nothing wrong with a glass of any of Adami’s wines. But they don’t represent real Prosecco. They are an expression of the consumerist hegemony that has choked my beloved trevigiano since the 1990s when Prosecco became a brand in the U.S.

I know I’m splitting hairs here and I remain Alan’s loyal admirer.

His oversights are harmless in the big (commercial) scheme of things and not nearly as bad as those in a Times piece this week in which Eric Pfanner ingenuously believes that a Paris wine shop owner is affected by Robert Parker’s “downgrade” of a 1998 Châteauneuf-du-Pape.

    I have no intention of second-guessing Mr. Parker, who has been tasting, and championing, the wines of Châteauneuf-du-Pape for decades. But the change in his score for the 1998 Beaucastel highlights the challenges of encapsulating something as complex, subtle and capricious as a fine wine in a single number.

The moment of truth has arrived: it’s high time that we begin questioning the wisdom of Robert Parker’s rating system! It’s enough to make you think that the editors at the Times Dining section only recently discovered bread and butter…

O, Eric the Red, where art thou? O, Solomon among wine writers!

7 thoughts on “Prosecco, lies, and videotape: the real story behind the new wave Prosecco

  1. Great post!
    I veneti impazziranno appena vedono il loro vino più venduto chiamato umile. Bravo! I enjoy a glass of Colfondo here and there too, but in general I’m not a fan of Prosecco. The only way we drink it here is in a Spritz. Dea.

  2. Ah Jeremy, i live near Treviso,and i know that my prosecco is a simple good sparkling wine! Col fondo prosecco is not easly found in Treviso osterie even now! Tank you for your suggestions. I reallly love Rolle e the prosecco hills (as i love your blog): do you know the “Al Monastero” restaurant in Rolle ,a very simple but good food place in Rolle ?
    Niki Seminara

  3. Ciao Jeremy! your article is great. As you know I believe in the Colfondo and I know how we work. I am confortable with it cause I know my vineyards, I know how I look after them without using any chemicals or similar. Other producers as mentioned are working very good and we can really help people to get closer to it!
    @joanie we are working very good in the Usa but just with the charmat method as it is not easy to make our importers to understand this kind of prosecco. Only one of them from the Illinois ordered once, like last period of 2011 year, we hope to start sending other colfondo this year to all our importers.

  4. Pingback: Ma come può un acro di vigna a Cartizze costare di più che in Napa Valley? | Wine-Italy blog

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