The Bartolo Mascarello-Che Guevara mystery resolved.

Above: me and my friend, top Italian wine blogger Alfonso Cevola at Terroir in the East Village.

When in New York, do as New Yorkers do: go to a wine bah.

Making the most of my New York sojourn, I met up with top Italian wine blogger Alfonso Cevola the other night at Terroir — New York’s first self-proclaimed “punk rock” wine bar.

Owner Paul Grieco and I had finally exchanged emails about the Bartolo-Che mystery and he generously offered to give me a few tees to send to Maria Teresa Mascarello.

Here’s what Paul had to say (in email) about the Bartolo-Che photomontage:

    The image of Bartolo came off of the web and we did a little correction to make it pop from the shirt. The beret is actually Che’s from his famous/infamous t-shirt. If I had a picture of Bartolo in a beret I would have used it. The original idea for the shirts (and there are 4 more Terroir-ists to be featured) came from my son’s Che shirt. I began to wonder why there were not any cool wine shirts and paraphernalia.

I didn’t get a chance to chat with Paul that night (he was “in the weeds,” as they say in the biz) but one of the wait staff told me that Terroir will soon offer its customers an entire line of enopunk-inspired stickers. (Dare say, have I coined a neologism? Enopunk?)

Given the chance, I’d like to ask Paul why Terroir doesn’t offer Bartolo Mascarello on its growing list of terroir-driven wines. But I fear I know the reason: from what I hear, the importer doesn’t share Terroir’s anarchic spirit.

Food for thought: are enopunk stickers the future of wine writing?

3 thoughts on “The Bartolo Mascarello-Che Guevara mystery resolved.

  1. “Food for thought: are enopunk stickers the future of wine writing?”

    First we’d need another neologism. How about enoliners…?

    And an inaugural sticker: “Straight Edge. Except for wine.”

    What’s next? Enoemo?

  2. For God’s sake aren’t you a bit too intelligent to be romanticizing about Che . . . again. As for “punk rock” wine bar? A bit juvenile and dumbed-down don’t you think?

    Regards

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