Above: Alicia Lini, right, with my longtime friend and social media influencer, Giovanni Contrada, aka Imp of the Perverse.
When Italy first went into lockdown mode in March 2020, my longtime friend and fashion designer Giovanni Contrada (above, left) was living in Milan where he was building his Imp of the Perverse label and brand.
The boredom of the closures led him to start documenting his (at first modest) culinary adventures in Italy’s fashion and culture capital. What started with handful of simpatico videos on TikTok, where Giovanni would interact with owners of neighborhood cafés and restaurants, soon blossomed into an increasing number of likes and shares. And before long, that number started to grow — exponentially.
When he called me at the end of the year, he told me, “dude, I’m huge on TikTok.” And he wasn’t kidding.
He already had close to one million followers at the time. Today, he has 1.5 million followers — yes, one and a half million.
He also has an agent and scores of requests for product placements and endorsements. And his fashion line has exploded as well.
When Giovanni’s unique line of jackets and suits first took off, he was a favorite among the glitterati crowd. Ellen Degeneres and Melissa Etheridge were among the first celebrities to wear his clothes. Remember when Melissa Etheridge performed at the Grammys during her battle with cancer in 2005? She was wearing a Giovanni jacket.
As Giovanni was rising in the fashion world, he would often dress our band Nous Non Plus for our shows. Over the years, he’s even designed a few special pieces that he’s gifted to me (including “The Jar” hoodie). When I was up for a prize in Milan some years ago, he dressed me for the awards ceremony.
Last week, I traveled to Los Angeles to meet another dear friend and longtime client of mine, Alicia Lini. On Thursday morning, we sat down with Giovanni for breakfast at this fantastic Italian bakery and café on Sunset Blvd. called Ceci’s (everything was great, the erbazzone exceptional).
Click here to see the TikTok they made together. Click here for the Instagram. Giovanni also posted a wonderful clip of him enjoying Alicia’s traditional balsamic vinegar.
It was one of the ages. But that’s no surprise. Giovanni has always been such a loving and generous friend to me, a big brother who has comforted me in my worst times and shared my joy in my best.
Giovanni, I love you. Thanks for carving out an hour of your morning for us. I’ll never forget that chilly overcast day in LA as long as I live.
If you’re wondering where the handle “Imp of the Perverse” came from, look no further than Edgar Allen Poe.
Earlier this week, a lively conversation with a group of west coast wine buyers proffered an anecdote for the viticultural ages.
The Benazzoli sisters’ website doesn’t have an “about” page.
Claudia, who received us that day, recounted how challenging it was to manage the winery after the loss of their father, emotionally but also professionally since the girls had hardly completed their studies.
I highly encourage you to check out their super cool website where you immediately get a sense of the intellectual depth behind their winemaking.
Every bottle of wine is a gamble.
In the Bricco di Nizza, the central subzone of the Nizza DOCG, the soils are identical to those found in La Morra, the largest commune for the production of Barolo. That’s clay-rich soil, above, and limestone, below. Other areas in the DOCG, to the south and north, have sandstone soils, also ideal for Barbera.
Previously, Barbera was vinified in Asti province as Barbera del Monferrato DOC or Barbera d’Asti DOCG, an appellation that included a “superiore” designation (originally in reference to superior alcohol content) and single-vineyard “cru” designations.
Last week while in Los Angeles for work, I attended the Gambero Rosso Tre Bicchieri tasting. For those who have never been to one of those events, it’s a huge Italian wine industry schmooze fest. For the most part, it’s all about hugs and high fives and catching up with people who work in our trade.
Above: producers of Sicilian pistachio cream at last year’s Taste of Italy in Houston.
One of the great pleasures of returning to my old stomping grounds in New York City has been reconnecting with my old boss and friend, Nicola Marzovilla, legacy restaurateur and now Chianti Classico grape grower.
I visited Serena and the historic Montefili estate in September of last year, just a few days before the Sangiovese harvest was to begin there. I was blown away by the farm, the highest in Panzano. The village is Italy’s first organic biome: every farmer in the commune now farms there organically.
Last week when I was in town, my client and I dined at Nicola’s new and impossible-to-get-in Manhattan restaurant, Nonna Dora’s Pasta Bar, where he opened his most coveted expression of Sangiovese for us, the 2018 Vigna Vecchia — 100 percent Sangiovese made from vines that are more than 40 years old, raised in galestro and alberese-rich soils. Remember the post I did a few weeks ago,
One of the most exciting stops last week during my time in New York with my client Michele Marsiaj, owner of the Amistà winery in Nizza, was at
Those are the wonderfully ethereal “Parsian” gnocchi, which were hard not to inhale. Another over-the-top winner dish that we all thoroughly enjoyed.
We were floored by how good it was.
Even after all these years, I still hadn’t ever made it to Aldo Sohm’s super wine bar in midtown Manhattan. But that lacuna was rectified when I convened there last night with my client and his crew.
It were as if Aldo Sohm, arguably the top sommelier in New York and undeniably one of the leading wine professionals in the country, had imparted his grace and knowledge to his team through osmosis (not reverse osmosis, I may add for the the wine-hip crowd).