As I did my morning run along the ridge known as the Bricco di Nizza (in the literal heart of the Nizza DOCG), I remembered how my 2001 began in New York City.

I had just quit my job as an editor at La Cucina Italiana, I had a burgeoning freelance career, and I had just landed my first big copywriting client.

And then, well, we all know the tragedy that was about to happen in lower Manhattan. I ended up taking a job as a researcher and interpreter at an uptown gallery. I could barely pay my rent.

By 2007, the Italian gastronomic renaissance was in full swing. I had a job as the marketing director for a Manhattan restaurant and importing group. I was making decent money and loved the thrill of it.

And then, well, we know what happened. Thank you, Lehman Brothers!

By 2020, Tracie had been a stay-at-home mom for 10 years and I had a wonderful portfolio of clients that gave us a solid middle-class lifestyle.

And then, well…

As the Italian wine world gathers for this year’s Vinitaly (the trade fair held annually in Verona), storm clouds loom on the horizon: sales are down, interest in wine is waning, costs are soaring, and global warming is a growing menace.

I stopped along my run to have a look at the first buds of Barbera that have appeared on the vines. Nizza is a sea of yellow flowers and wild creatures right now, all enjoying the warming temperatures and sunshine.

Those buds have no knowledge of the wine industry crisis that’s taking shape. Those vines will continue to grow unaware as they ready to bear their fruit this fall.

Vinitaly, if we could get through 9/11, the financial crisis, and Covid, we can make it through this moment, too! And we will. Things will be different, sacrifices will be made. But we will make it.

If you’ll be in Verona next week, hit me up and let’s taste! Wishing everyone a great Vinitaly.