Above: Monforte d’Alba is a village in the “Barolo” appellation. It lies in the “Langhe” hills of the “Piemonte” region. EU regulations restrict a Monforte-based producer of Barolo from mentioning “Langhe” or “Piemonte” in online and other marketing materials because of a perceived conflict with the “Langhe” and “Piemonte” appellations.
This morning, a client asked me to post on the brewing controversy in Italy over the EU’s restrictive regulation of regional references in internet marketing and other promotional media.
The story’s not exactly news: it first came to light in early October when FIVI, the Italian Federation of Independent Grape Growers, called for civil disobedience in the face of the restrictions.
But when Slow Food founder and activist Carlo Petrini published an online op-ed on the controversy on Friday, the story was picked up by English-language media.