Above: Italian wine authority, industry veteran, and leading wine blogger Alfonso Cevola knows a thing or two about wine shopping — from both sides of the counter. What does he have to do with this post? Nothing beyond the fact that I took this funny photo of him a few years back.
How many Americans will head to a wine shop this early Valentine’s Day eve in search of one of the few bottles they will purchase over the course of the entire year?
And how many of them will step across the threshold of a wine shop gripped by the fear that they will end up with a shitty bottle of wine and that they will pay too much for it?
I’ve offered my [Par]zen remedies to this and other ills in my post today for the Houston Press: “How to Shop for Wine Without Sounding Like a
Happy Valentine’s Day, everyone!