See also Jancis Robinson’s post, where she describes a visit to Musar in September of 1980 at the height of the Lebanese civil war.
I had the good fortune to meet Serge on a number of occasions, including our first encounter at Aspen Food & Wine back in 2008, where I was writing a story for a trade publication.
The photo above was taken at a party in a suite at the Ritz Carlton Aspen reserved by importer Domaine Select
who represented the wines in the U.S. [Broadbent is the U.S. importer, I’ve been told since I posted this.]
It’s not the greatest photo but it does capture his ability to command a room’s attention to the convivial delight of all those present.
You can read about his unrivaled charisma, his indefatigable presence on the international wine scene, and his (inmho) superb wines in the myriad profiles published since news of his passing broke (just Google him).
But the one thing that many have overlooked is the fact that Serge didn’t just travel to top markets to sell his wines.
As early as 2011, before Texas and the Texsom conference had established themselves as mandatory stops on the wine sales routes, he was here, working the marketing and the crowds with the ease and grace that only he could muster so readily. (See this post by Alfonso Cevola on his Texsom tasting.)
I’ll never forget when, in 2012, Master Sommlier Drew Hendricks, then wine director for the swank petroleum-crowd Pappas Bros. Steakhouse in Houston, added a vertical of Musar to his list. Stretching back to 1967, it was an unlikely addition to the otherwise big-hitter, mostly Napa Cab and Bordeaux selection there.
And that’s the thing about Serge that I’d like to add here.
When he visited places like Texas, he didn’t come solely to sell his wines (and in fact, his wines didn’t really sell that well at Pappas, at least according to one young sommelier I spoke to at the time).
He came to make young wine professionals feel special and to help them understand that they were members of a greater, broader, and wonderfully dynamic international wine community.
He taught young people that wine was a gateway to a deeper awareness of the world and that it can bring them into contact with people, like Serge, who will enrich their lives not just through wine but by means of culture and knowledge. After all, that’s the greatest thing, to my mind, about working in and with wine.
Sit tibi terra levis Sergie.
In other sad news…
Today, the sensuous world also mourns the loss of another larger-than-life figure, Pino Daniele, the great Neapolitan guitar player and songwriter, who fused Campanian music with jazz, blues, and Latin rhythms.
He shaped a generation of Italian rock, jazz, and pop musicians. And he was one of the most influential Italian artists to crossover into the international music scene in the latter half of the twentieth century.
I really love his music and know he will be missed by so many of my friends in Italy, in Campania and beyond.
My good friend Anna Cortese, who was born and raised on the island of Ischia (Naples province), posted the below photo on her Facebook this morning.