Above: grape grower and winemaker Lewis Dickson is one of just a handful of Texas winemakers who produce wines using Texas-grown fruit exclusively.
Last week, the Texas Department of Agriculture released proposed changes in how its “Go Texan” licensing will be regulated.
Currently, Texas bottlers can print the “Go Texan” logo on their labels even if the wine in the bottle is not made from Texas-grown grapes. Yes, even a bottle that contains no Texan grapes whatsoever can sport the logo.
If approved, the proposed changes would require that at least 75 percent of the fruit must be from Texas.
But the proposal doesn’t address the fact that up to 80-90 percent of wine sold as “Texan” is actually sourced from out-of-state growers. Much of it is vinified beyond the Texas border and is simply bottled here.
Today, the Houston Press published my editorial on deceptive marketing practices in the Texas wine industry.
Here’s the link. Thanks for reading.
And here’s a link to Alfonso’s post on the Duchman Vermentino, a Texan-grown wine that caused a ruckus at the California State Fair wine competition last week.